Auto Zone Case

Decent Essays
Auto Zone began as a single store founded by J.R. “Pitt” Hyde III in 1979. The first location was in Forrest City Arkansas, the name at the time was Auto Shack and from one store it became a fortune 500 company and the leader in auto parts sales. (, n.d). Some of the strengths that make this firm a leader inclue, store layout, reasonabl prices, and its customer service. For example, most locations offer free testing of electrical components, check engine light or they will also change wiper blades. Another advantage is the loaner tool option, this is free and only requires a minimal deposit. Auto Zone has competition from several similar companies such as O’Reilly, Advance Auto, and Pep Boy’s. In maintaining a competitive edge,
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