Automated Customer Service Essay

Consumers do, in fact, care about experience. In fact, in many ways the rise of quick-service formats and automated service has actually fuelled a greater desire for good old-fashioned customer service, particularly in face-to-face form.

Everything in the world changes - the weather, the temperature, the economy, the national debt. But people don’t change. Sure, there are some people that have changed over time with just the right help and a bit of luck, however, on a daily basis people aren’t easily tweaked, especially not the stubborn ones. Now, I’m not claiming that I have figured out every single person at this point, but on the the surface people generally hold to I guess what you could call their same values and beliefs. You eventually figure this out when you deal with enough people, aone place the requires dealing with multitudes of them is customer service.

For many companies, customer service is summarised in the following activities: responding to customer questions, receives commands, resolve disagreements about billing and handle claims. The service can be made directly at the customer’s house, at the supplier or through the media (telephone, fax, email, Internet, etc.) The increasing number of call centres demonstrates the importance that companies attach to customer service.

product/ service bundles to meet customer needs. How can they do this and how can

Customer service is the most important aspect of any business. Without an adequate relationship with its consumer base, a company is at an enormous disadvantage.

Two different customer service models that most retail and online retail organisations use are the cheap prices and convenience model and the personalized in-depth model. The cheap price model is controlled by management and ensures policies and procedures are in place that can be easily measured and constantly measured. This is the one that we at Flanagan’s use more than the other model. However, the other models the personalized and in depth model is used predominately by our other section of the organisation. This is the hotel and leisure and building maintenance side of the business. This is face to face and allows our agents/advisors to be more personal with them. Good use of

In customer service, the telephone is the second most important link (Lucus, 2015). Modern business use telephones in their day-to-day operations and to communicate with both internal and external customers (Lucus, 2015). Traveling to meet with customers and vendors face to face can be expensive and time-consuming (Lucus, 2015). With the technology of today, you can dial a telephone number or type a text into a cell phone and connect to a customer or vendor half-way around the world almost instantaneously (Lucus, 2015). With fax machines and computer modems, documents and information can be sent in a matter of minutes to customers and vendors miles away (Lucus, 2015). With all those tools, readily available more companies have set up both inbound and outbound telephone staffs (Lucus, 2015). Companies are expanding their customer contacts and are more likely to reach total customers satisfaction through those types of trained specialist (Lucus, 2015).

We are heavily invested, both financially and from a human capital perspective, in creating a customer experience that matches our industry-leading products. In recent years, we have implemented new systems to empower our customer account executives to satisfy customer needs. New options allow customers to contact us via web, smart phone, and through their set-top cable boxes to get answers to questions, troubleshoot problems, and pay their

Customers want to be treated in a friendly manner with honest, straightforward information and responses. They appreciate a customer service representative who is willing to admit mistakes and work to correct them. Customers who believe they have been misled stop doing business with the company. These ‘critical incidents’ are experiences that make the customer walk away and never return. They don’t complain, they just leave and share the negative service experience with others. The bad news spreads, leading the organisation to lose more customers and deterring prospective customers. Critical incidents can include broken promises that annoy and anger customers. Customers expect to be informed if a promise cannot be fulfilled. Finally, customers expect understanding and empathy from a customer service representative who is willing to see things from their point of view, especially when there is a problem.

Automatic call recording technology documents business transactions, facilitates compliance and empowers managers to monitor customer service quality. Call centers serve almost every industry. Banks, universities, online retailers, public safety command centers, hospitals and air-traffic control teams routinely use recording devices to capture voice and text communications.

Good customer service has become something that is hard to find in today’s digital world. People are often being replaced by computers, recorded messages, and machines of all sorts that will do the job of the person who used to do it. The problem with this, as I’ve pointed out, is that you cannot bond and interact with a computer device. You will never get to know the computer, feel cared about by the computer, and you won’t ever feel compelled to tell others to go see the computer at a particular place because it will treat you right.

Customer service can help to build positive relationships with customers, increase sales and lead to loyal and returning customer which can have a positive effect on the business and indeed the industry as a whole.

Companies are misguided nowadays by the notion that customers depend on them, when the truth of the matter is that companies are dependent on those customers. Customer satisfaction and customer loyalty is now essential for a business or company to survive. So what is the difference between customer satisfaction and customer loyalty and how to companies and or business achieve this? Also when you have difficult customers how do you achieve customer satisfaction?

Service customer interaction can also be between the customer and technology. The customer may be required to interact with technology in a technology based service encounter to experience the service on offer. In such a service encounter the customer is in control and might be willing to participate but not possessing the necessary skills, knowledge and abilities to operate the machinery for example for a customer to purchase goods online or book a hotel reservations using the company’s website requires the customer to be computer literate hence when not and fails to place an order the service on offer would be deemed by the specific customers as of poor quality. Lovelock and Gummesson (2004) suggest that the service offer and encounter are less variable when machine-intensive technologies are utilised in service encounters since variability of the service encounter posses a great threat to the quality of service on offer. In a case where the customer successfully interacts with the technology in the service

The culture of commercial service has always been very important for the commercial activities for clients - buyers and traders, but in today's increasing competition this importance is increasing. Customer service is a set of activities ensuring the sale of goods and services to consumers. It affects all aspects of the businesses. It has to do with the manufacturing of products or preparing of the services, their supply, transport and the maintenance with the goal to satisfy customers' requirements. Customer service is the final stage of marketing and it summarizes the results of marketing activities. If manufacturers and retailers are not interested in customer service and what are the requirements of their customers, they will not be able to sell their goods and services and to realize optimal sales as the competition is doing. Successful implementation of customer service means winning and retaining customers, achievement of higher sales and income from them in long-term perspective, return on initially invested capital.