Automotive Dealer Business Plan Executive Summary

To ensure that Glenn can build a respectable reputation as a car detailing business, Glenn must be able to grab a segment of the market in his area where a few competitors already exist. Glenn can penetrate the market by employing different marketing and promotional strategies to ensure that he’ll see success and profits with his limited resources. Glenn’s main objective for his business strategy is to provide cleaning and maintenance to both the interior and exterior of vehicles to preserve their condition by using quality name brand products and precise, hand-done work. Glenn has already identified the different segments of car owners: owners of older cars that are in poor condition, but served the purpose of transportation; owners of newer, mid-priced cars; and owners of expensive cars costing more than $35,000.

The success of the automotive parts manufacturing industry is, at its core, is derived from the health of the automotive industry as a whole.

Midas shops provide total car care includes tires, brakes, batteries, oil changes, air conditioning, and an array of vehicle maintenance services by ASE-certified technicians (Midas International Corporation, 2014). Midas is a well-known company that customers use to take care of his or her automotive needs. The objective of this paper is to answer four question pertaining to the Midas case study in Chapter 2 of the textbook. These questions will discuss anticipated impacts on operating efficiencies, recommend solutions to minimize the negative impacts, operating practices to accommodate tune-ups, reasons why input should be

Our company TNT Auto Sales Inc. implements a new approach to used car sales. It only begins with the quality and reliability of the cars we sell. Considering the professionalism and customer service experience of the founders, along with the financial training and background, the company is looking forward to flourishing business and ever growing loyal clientele base. The owner, Teneille Norville, has several years of personal experience with buying and selling used vehicles as a hobby and additional income. Since the number of customers and sales volume have significantly grown recently, it is necessary to take the next step and establish an official business in order to continue the expansion.

1. Develop a segmentation scheme for the automobile industry in your country of residence. Using benefit segmentation, behavioural segmentation, or some other basis of segmentation, identify at least four of the major groups of consumers in this market that are evident to you. Justify, from a marketing perspective, (explain) why your segmentation scheme is an appropriate one, using the criteria in Figure 3.2 (page 77). (5 marks)

Affordable vehicles aims to expand by working hard as a small business and networking in the industry, connecting with mechanics for long term business on a regular basis contact tyre company, contact engine part manufactures and look to do business internationally in the future however local is a priority.

The company has not made sufficient efforts in the diversification of their products as well as their client base. Despite the nature of their business having the potential and capacity of diversification, no significant efforts have been shown towards achieving the same. This might cost the company a significant level of income and revenue.

This paper is a book report on the novel entitled The Goal written by Eliyahu Goldratt and Jeff Cox. The 40-chapter book is actually a business book written in the form of a novel that makes it interesting to read unlike other business textbook. As a novel, the book is entertaining but at the same time, very informative for management or accounting students as well as for the real-life company managers and CEOs who wanted to apply different managerial practices. The paper summarizes the novel and makes analyses in relation to Operations Management.

The automotive industry designs, develops, manufactures, markets and sells motor vehicles, and is one of the world’s most important economic divisions by profits. This analysis focuses on the industry, specifically, manufacturers of automobiles. There are five competitors in the StratSim environment: Firm A, B, C, D, and E. Industry sales in the most recent year were 4.3 million units, with expected growth in the next year. Within this industry, there are seven-vehicle classes: Economy, Family, Luxury, Sports, Minivan, Truck, and Utility. There are two new classes with potential – if properly marketed.

The segmentation has been done on the basis of buying behavior of the customers. Knowledge of segment buying behavior can help redirect marketing resources for profit gain.

I chose this industry because we do not have many local distributions. For that I chose this industry. The meaning of motor dealership is a firm that sells and buys cars, and it has different brands of cars. As well, the industry is local distribution they do many things like selling different kinds of cars like: Toyota, Hino, Lexus and GMC, Jeep, Nissan and others brands in the world. Motor dealership sells new cars and used cars for the customers. Motor dealership is dealing with the variance brand of cars then they sell it to the customers. They also do other things like maintenance services for cars and automobile parts. Moreover, they are appoint technicians and experts people to stock and sell spare parts of cars and warranty operation

4. Increase add-on business by $3 million dollars within the first quarter of project completion by improving the company’s completed current service obligation rate to 95%

The Global Purchasing and Supply Chain division was responsible for streamlining the supply chain and the year 2013 was a good one for the U.S. automotive market as sales rose 7.6 percent to 15.6 million vehicles. This is a substantial comeback from the levels of 2009-2010 when severe recession forced the bankruptcy of General Motors and other automobile companies and caused many other automakers to lose revenue and profits hence reducing labor and operation costs by massive worker layoffs and downsizing by closing manufacturing plants.

- New competitor’s entry in the market: The Mercedes Benz faces an intense competition from small car manufacturing company and the reason these small companies can affect the sales of the Mercedes is the economic crisis faced by the world people prefer to opt for a small less costly car

The company understands the risks for working with U.S. auto industry especially during the recession in 2008, so they venture out to produce four new business units to minimize it by looking into investing on early-stage opportunities.