Automotive Industry Analysis in the Us

13024 Words Nov 4th, 2007 53 Pages
AUTOMOTIVE INDUSTRY ANALYSIS
Submitted by Team A
Donald Bradley
Morgan Bruns
Adam Fleming
Jay Ling
Lauren Margolin
Felipe Roman
Presented to:
Prof. Alan Flury
December 5, 2005
ME 6753: Principles of Management for Engineers
Team A ii
Executive Summary
Chosen industry:
This analysis focuses on the automotive industry, specifically, large-scale manufacturers of automobiles.
The automotive industry is inherently interesting: it is massive, it is competitive, and it is expected to undergo major restructuring in the near future due to globalization and decreasing oil reserves. The analysis team members (we) feel qualified to perform this investigation due to our familiarity with the industry and our education—several of us
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Team A iii
Table of Contents
Executive Summary .....................................................................................................................................ii
Table of Contents........................................................................................................................................iii
1. Industry Overview...............................................................................................................................1
1.1. History ........................................................................................................................................1
1.2. Porter 's Five Forces Analysis......................................................................................................3
2. Analysis...............................................................................................................................................4
2.1. DaimlerChrysler ..........................................................................................................................4
2.2. Ford.............................................................................................................................................5
2.3. General
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