Automotive Industry Analysis in the Us

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AUTOMOTIVE INDUSTRY ANALYSIS Submitted by Team A Donald Bradley Morgan Bruns Adam Fleming Jay Ling Lauren Margolin Felipe Roman Presented to: Prof. Alan Flury December 5, 2005 ME 6753: Principles of Management for Engineers Team A ii Executive Summary Chosen industry: This analysis focuses on the automotive industry, specifically, large-scale manufacturers of automobiles. The automotive industry is inherently interesting: it is massive, it is competitive, and it is expected to undergo major restructuring in the near future due to globalization and decreasing oil reserves. The analysis team members (we) feel qualified to perform this investigation due to our familiarity with the industry and our education—several of us…show more content…
Team A iii Table of Contents Executive Summary .....................................................................................................................................ii Table of Contents........................................................................................................................................iii 1. Industry Overview...............................................................................................................................1 1.1. History ........................................................................................................................................1 1.2. Porter 's Five Forces Analysis......................................................................................................3 2. Analysis...............................................................................................................................................4 2.1. DaimlerChrysler ..........................................................................................................................4 2.2. Ford.............................................................................................................................................5 2.3. General
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