Avari Ramada

2960 Words Jul 18th, 2013 12 Pages
AVARI RAMADA HOTEL: PRICING HOTEL ROOMS
Vrinda Manektala (FM1)

Contents
Executive Summary ................................................................................................................................................ 1
Milieu ............................................................................................................................................................. 1
The Structure of External Environment (Macro)............................................................................. 1 PEST Analysis........................................................................................................................................ 1
The Structure of Internal Environment
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6
Recommendations........................................................................................................................................ 7
Conclusion .......................................................................................................................................................9
References........................................................................................................................................................9

EXECUTIVE SUMMARY
The scope of this pricing analysis will be to cover key issues and opportunities for the Avari Ramada Hotel. The revenue Maximisation strategy will be recommended, and discussed. The utilization and implementation of the SWOT analysis along with Kapferer’s Brand Identity model will be incorporated in the discussion. The recommendations will be given after in depth analysis emerging from Yield Management and Pricing Strategy.
MILIEU
Avari Lahore Ramada Renaissance Hotel, a hotel reflecting the traditional hospitality of Lahore combined with five star standards. It was situated down the beautiful tree-lined Shahrah-e-Quid-e-Azam overlooking the zoological Gardens and conveniently adjacent to the Provincial Assembly and commercial zones of Lahore. THE STRUCTURE OF EXTERNAL ENVIRONMENT
Macro Environment Economic Environment
In any country, the hospitality industry is inextricably concurrent with its overall economic opulence. Pakistan
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