Executive Summary
Port Aventura was launched in 1995 and since that time has transformed from a theme park to an all-encompassing resort. Due to this change, management now requires the ability to identify and target individual customers, as opposed to statistical averages of broad groups. One-to-one communication will allow for customized marketing packages and the ability to maximize revenues. However, information management systems currently in place are not capable of tracking customers to the degree needed to support a one-to-one marketing approach. Therefore, it is the recommendation of Nielsen consulting that Port Aventura implements a data warehouse to facilitate the required analytics to determine who their customer is.
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c) The risks of this proposal
d) What IT security challenges will occur in transitioning to the new system
e) What organizational challenges will occur in transitioning to the new system
Note: these questions are intended to help your analysis. However, your final solution to the case and recommendations to management should not necessarily be limited to the answers to these questions or the assumptions in the case. Students are expected to use their judgment and analyze the feasibility of the projected information provided in the case exhibits.
Written Requirements
The final paper should be formatted in Microsoft Word using the following specifications:
• Cover page o One page cover with project title, group member's names, e-mail addresses, and the written statement "This work complies with the JMU Honor Code."
• Body o Organization and Content:
Table of Contents: refer to headings, subheadings with page numbers
Introduction: Brief introduction/overview of topic with an executive summary of the recommendation to Port Aventura
Text
You can put tables, charts, and illustrations in the text of the paper or you can use an optional appendix. If they are taken from someone else's work, please cite the source.
Use headings, subheadings, and page numbers o Page setup of the body:
Expect the length to be about 15 pages (I am not picky on length. If your paper is 10 or 25 pages and meets the criteria, I
* Papers should contain 3-4 pages of text, double-spaced (this does not include the title page).
1. Analyze the questions associated with your chosen case study and discuss them using concepts you learned in this course.
2. To introduce students to the process of problem identification and potential solution analysis that will be used in case discussions throughout the semester.
All work should be word processed and include appropriate references both in main essay through acknowledgement using the author surname and date of publication and detailed as a full reference in an end list attached to the back of your work. Please visit the power point on the moodle for further information as to the
Because the case is nondirected, students have ample opportunity to be creative in their solution approaches. Thus, it is impossible to provide a single solution here that applies to every student’s work. As a starting point in evaluating students’ solutions, we provide a solution based on the questions in the online Case Questions section. However, this solution is merely a starting point, and student work should be graded at least as much on thought processes, assumptions used, creativity, and the ability to
Write an 8 to 10 page Case Analysis of the following article (which can be found in the Ashford Online ProQuest database):
1. The body of the paper (excluding the title page and reference page) must be at least 1,500 words long.
4. Once corrections are made, type out your final draft with your name and title at the top. You final paper should be single space, sized 12 font, and in times news roman. Your paper should be AT LEAST one page! You can certainly write more pages, but again it has to be at least one page. Don’t forget to include all the digits and that your story makes sense.
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As the last assignment, this is an integrative case. Please refer to all previous chapters that may be applicable. The case analysis is worth 60 points.
Q 1: Perform Verify and Count Commands for all three tables and identify any exceptions.
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