Avoiding Strategic Planning Mistakes By Bill Birnbaum
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Avoid Strategic Planning Mistakes
By Bill Birnbaum | Submitted On June 27, 2008
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Each of the following strategic planning mistakes is costly. In fact, committing any one of them could kill your strategic plan. Following the description of each is an instruction on how to avoid the mistake.
Mistake number 1: Arbitrarily selecting your planning team members
Many managers give insufficient consideration to choosing…show more content… Believe it or not, some planning teams enter their strategy sessions "cold" - without first learning the process in which they 're about to engage. This is a terrible mistake - for two reasons. First, the resultant lack of understanding seriously affects performance. Thus the quality of the resultant plan - and the strategies within the plan - suffer. Second, failure to educate the planning team misses the opportunity to build enthusiasm among the team 's members. The quality of their discussions, the resultant strategies, and the implementation of those strategies all suffer.
How to avoid this mistake: Conduct a Strategic Planning Workshop for your planning team members. The workshop will not only educate, but also build your managers ' enthusiasm for the process. And make sure that the workshop includes a case study - so your team members will experience building a "mini strategic plan." While doing so, they 'll extend their thinking to your own organization. They 'll then be eager to apply the process "in real life."
Mistake number 4: Not involving employees beyond your planning team members.
Some managers don 't even think about asking employees (beyond the planning team) to help. This mistake guarantees that the organization will miss valuable input. Also, it will squander the opportunity to build enthusiasm for implementation of the resultant strategies.
How to avoid this mistake: