Avon, A Health, Beauty Product, And Beauty

The cosmetics are now being sold in 143 different countries brining its profits up 41%. She gave Avon a revamp when she took over gaining trust, reliability, and gaining a competitive advantage over their

Avon: Innovations in Management is an astounding research paper that explores six published articles that report on results from research conducted online (Internet) and their relationship to management within the Avon Company. It also explores the methods and techniques used to create a highly successful business and methods used to demonstrate how to run a successful business. All actions have been defined and characterized within this research and have been accredited accordingly.

“You don’t have to go inexpensive to show great value,” she says. Forte also claimed that Zales was able to offer better quality jewelry because it had finally started to buy products directly from overseas supplies. “We were working to improve the business and these things take time,” Forte says. “We were staring to hit our stride, but direct sourcing was still new was just beginning to infiltrate the inventory”.

have put their trust in the companies that provide them. These products are used confidently, sometimes without the thought of possible harm to health crossing the mind of the consumer because the cosmetic products purpose is for protection, cleaning, and beautification. As

Avon, started its journey in the early 1886 is now the oldest and the largest marketers and manufactures of the beauty products. The advertisements from “Ding dong, Avon Calling” to “Hello Tomorrow” and from “You never looked so good” to the latest one “The Company For Women”, always helped Avon to improve its image and enhance the marketing strategies to serve the purpose. One of the amazing facts about Avon includes that it’s headquarter is situated in USA but major portion of its sales comes from outside North America. Avon has captured a huge market all over the world and its distributing the beauty solutions to almost all

Estée Lauder Companies, Inc. (ELC) is one of the world’s leading manufacturers and marketers of quality skin care, makeup,

The exchange offer represented a plan to gradually decrease the total dividend payout from Avon. With PERCS in place, only up to 18 million PERCS holders would continue to receive a dividend of $2 per year. The remaining common shareholders would receive dividends of not more than $1.50 a share per year unless the PERCS were redeemed. Hence, Avon would be able to decrease its dividend payout per common shareholder by at least 50 cents a share for the next 3 years.

The Estee Lauder Companies’ strong and sustained growth has helped drive their momentum heavily in the beauty industry. It is a dynamic industry with many competitions but also benefits from demographic trends. According to Hoovers (2016) they sell products in 150+ countries and territories with 25+ prestige brands.

Avon is an American international manufacturer and distributor of beauty and personal care products sold through representatives in over 100 countries across the world. It is the fifth-largest beauty company and second largest direct selling enterprise in the world, with 6 million representatives.

Avon faces challenges in expanding and sustaining its global manufacturing and supply chain because of the need to develop customized products for its different geographical markets. Establishing presence in new markets with different cultural orientations is also not easy and there is need for different marketing strategies. Typical of global marketing, Avon has to be aware of the different rules and regulations imposed by all its different markets prior to doing business (Daniels, Radebaugh and Sullivan, 2010).

-Wide Product Portfolio: The company have a wide product mix which help them to attract more customers who have different taste and lifestyle. They offer engagement and bride jewelry, fine jewelry made from diamonds and platinum and other gemstones, jewelry that are only made from gold and silver. Their product portfolio also include the company’s designer collection: Elsa Peretti, Palmo Picasso, Frank Gehry.

The Estēe Lauder Companies Inc. is one of the world 's most prominent manufacturers and marketers of quality skin care, makeup, fragrance, and hair care products (Lauder, 2016). Estēe Lauder Companies is the leader in prestige beauty selling its products to over half a billion consumers per year. Estēe Lauder Companies products are sold in 150 countries in major retail stores including Macy’s, Sephora, Bloomingdales, and Nordstrom (Lauder, 2015). The Estēe Lauder Companies brands include: AERIN, Aramis, Aveda, Bobbi Brown, Bumble and bumble, By Kilian, Clinique, Darphin, Donna Karan New York, DKNY, Editions de Parfums Frédéric Malle, Ermenegildo Zegna, Estée Lauder, GLAMGLOW, Jo Malone London, Kiton, La Mer, Lab Series, Le Labo, M•A•C, Michael Kors, Origins, Prescriptives, RODIN olio lusso, Smashbox, Tom Ford, Tommy Hilfiger and Tory Burch. Over the last fiscal year Estēe Lauder Companies (NYSE:EL) has performed well in the stock market. The company has delivered strong financial results in terms of sales growth and the earnings per share. Estēe Lauder Companies has capitalized on consumer preferences and has used its strength in the makeup industry to enter and dominate in new product markets (Gamm & Lahiff, 2016).

In color cosmetics, Avon Color is the company’s premier brand which includes three separate brand extensions viz., Beyond Color (an anti-ageing line); Hydra Finish (sheer and natural cosmetics) and Perfect Wear (transfer-proof, long-wearing products). Exhibit 7 shows a snapshot of the Product portfolio for Avon.

Make-up products, perfumes and skin care products are a part of this segment of the company.

Avon’s mission statement is to be the company that best understands and satisfies the product service and self-fulfillment needs of women globally. They state on their web site that their dedication to supporting women touches not only beauty-but health, fitness, self-empowerment and financial independence. This is a good mission statement for a company selling beauty products to women all over the world.