Avon Case

986 Words4 Pages
I. Time Context
1993 – a line of intimate apparel and casual wear introduced. - 3,000 Avon Ladies, associates, franchise dealers and managers, and their family and friends, participated in the first year of the Avon Global Running Program, a worldwide event aimed at promoting good health and fostering camaraderie between and among the ladies of Avon.
1996 – received the Flame for excellence in sales, marketing, and operations.
1997 – Avon’s net sales worldwide increase 6 percent to $ 5.1 billion. - continued to blaze the trials as the Philippine operations posted an impressive sales growth of 25 percent. - gross sales of cosmetics, fragrance, toiletries and intimate apparel amounted to over P 5 million.
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VIII. Conclusion
This case study focuses on Avon 's key strategies to improve profitability, including increasing innovation, ad spend and sales techniques. The uniqueness of Avon’s direct selling business strategy means that maintaining an effective distribution system is critical to their success. Direct selling is a popular option for people who are looking to earn money on their own time without the hassles of a 9-5. Work at home jobs are becoming increasingly popular and direct selling is no exception to this rule. The biggest benefit it offers is an extremely flexible schedule. These opportunities are especially popular with stay-at-home moms as it gives them the opportunity to contribute to the household income and get out of the house for a few hours (often working around their partner 's work schedule), while still being able to stay home with their children the majority of the time. Other people use direct selling as a chance to work from home in their free time to supplement other regular income. They begin selling their products to family, friends, and others who live in their communities. With the internet ever-present in our lives today, more direct sellers are also marketing products online. The seller might have parties to entice people to buy from them, or just take catalog orders. They also earn money by signing on other direct sellers for the company like in Avon. Direct selling offers dream fulfilling possibilities but you must

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