Avon Case

3017 Words Sep 6th, 2014 13 Pages
Case Study 2 – Avon in Global Markets in 2009: Managing and Developing a Global Workforce

1. Referring to this chapter and Chapter 9, evaluate Avon’s Strategic International Human Resources practices in global markets regarding development of a global management cadre, HCNs, and building company associates and independent representatives in host countries.

Avon Strategic International Human Resources practices in global markets:
In this day and age the world is no longer bound by distance; the gap between countries and cultures are shrinking. Most business try attempt to take advantage of this and expand beyond the borders of their homeland. The idea of world market share is lucrative to most businesses not to mention profitable.
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What role has IHRM played in the company’s global expansion?

Avon has had to adapt its business model due to demographic and social shifts. In the United States, for example, resources have become less differentiated and the biggest way for a company to gain a competitive advantage is with a well-developed workforce. Technological advancements have also created the need for Avon to have an online platform in order to efficiently manage their workforce. Changes abroad have also impacted Avon. For instance, new emerging markets such as India, Russia and China have created new opportunities for the company. However, these countries must be analyzed to understand how to establish a workforce as well as the social and demographic factors that can affect their human resource practices (iei.e.; the social role of women; restrictions on certain business practices). In the global market, Avon hires and trains the new local workforce in its door-to-door selling model and adapts their distribution strategies to the local needs by including mail, phone, fax, retail outlets, and web sites for working women and to accommodate other cultural and logistical practices. Human resource management plays a huge role in dealing with knowing who to recruit for the global workforce, what qualifications can be expected, how to best motivate them and what levels of

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