Avon Is An American International Manufacturer Essay

3974 WordsJun 6, 201516 Pages
Section 1 1.1 What is Avon? Avon is an American international manufacturer and direct selling company in beauty, household, and personal care categories. It is the fifth largest beauty company and second largest direct selling enterprise in the world. Avon sells its products in over 100 countries through 1.6 million independent sales representatives who sold primarily on a “door to door” basis, which remained their main business model. It aims at constantly expanding its business in all over the world. In the late 1800s, a door to door book salesman named David McConnell, had an idea of giving complementary perfume with every purchase he used to make, from their he discovered that perfumes were more popular than the books. He formed a new firm, which he called the California Perfume Company. He mentioned in 1900, that “my ambition was to manufacture a line of goods superior to any other and take those goods through canvassing agents directly from the laboratory to the consumer.” (Avon, 2010).His business strategy focused on three business lines: consumable products sold directly to the consumer, the image of the company that exhibits the beauty and the excitement of the state of California, and a national network of sales agents organized during his early years as a bookseller. This spirit of the founder continues to influence the decision making in the organizational set up of the company. Today, Avon 's product line includes beauty products, as well as fashion and home

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