Avon case study Essay

Competing in global markets entail many factors and centralization of its human resource practices is certainly vital to improve global competitiveness and empower employees for global assignments. To achieve success in global marketplace, the challenge of all businesses regardless of their size is to understand global corporate cultural differences and invest in human resources which includes selecting and retaining talented employee, training and development whilst encouraging employees to be innovative and creative. Employees selected to work in foreign locations should be prepared beforehand with adequate cross-cultural training. For an organization to be successful in the international marketplace, it must be concerned with this fit from both an internal and

Avon Corporation In order to begin to understand the industry in which Avon functions as well as the specifics around the introduction of the new EAS drive, I used the 5Cs analysis to outline the company’s current situation. Situation Analysis via the 5Cs:

When companies hire diverse employees from different cultures they are making their company stronger and more marketable. Whether a company is just starting out or been in business for while they need to realize that diversity needs to be part of their business plan going forward. The global marketplace is built upon many different cultures from all around the world. Companies today need to be able to interact with each other in order to increase sales and promote their products to clients globally as well.

Unquestionably, organizations rely on business professionals that can manage their business across a variety of cultures. With the rise in globalization, it is imperative that business professionals have a high cultural intelligence, which is the ability to adapt to individuals of other cultures. Luckily, cultural intelligence can be developed and ameliorated with experience, training, and with a conscious effort (Cardon, 2013). As a Human Resources Manager, I have worked with people from numerous countries throughout my career, but they were all here in America. It was not until I took my most recent position that I traveled outside of the United States to one of our facilities in Mexico. Unfortunately, I knew a minuscule amount about their culture, but have been intrigued by them ever since

As a business manager in human relations you must understand the differences in cultures. The labor force in today’s society in the United States workforce is getting more racially and ethnically diverse, as the number of women are also increasing. Companies use human resources management to gain a competitive advantage. Companies can no longer take the traditional approach of depending on white males to form the core of the workforce. In today’s society managers must look broadly to use talent wherever it could be found. Managing diversity is a huge issue in today’s society because each culture has a different way to be handled. If managers can be effective at managing diversity in different cultures, they will have an easier time

In addition, her strategy also makes Avon in a state of competition with other mass-market companies, but Avon did not have that capacity. For Jung, her high-end products line should be fit the situation, but in fact, in the specific implementation process, the strategy’s effect is discounted too much because they spend more money and time on the product and new marketing, but ignore their main customers-women.

Today, as businesses hire white-collar workers abroad, similar opportunities will abound for those ready to change and grow. As in earlier eras, the capital accumulation made possible by the increased efficiency and specialization at American companies will fuel demand for employees with new skills, such as managers able to integrate a company's activities across countries and cultures.

Our corporation being a global one has expatriates across the globe. It is important that all employees understand that they need to be global workers. In order to do so, they need to be capable to work with people from diverse cultures and backgrounds. This is essential for their development. Diversity training would train them in countless skills and abilities and make them knowledgeable and aware about other cultures. This cross culture experience would help the employees understand the different work ethics and values of the other cultures. This training would encourage understanding and increase cooperation among the co-workers. This exercise is not only important for expatriates, but others as well as expatriates would be working with these employees. In this circumstance the employees have to be open about accepting people from other communities and background. Also another important point is that

Individuals come from a variety of places in the world to join the workforce in America; consequently, it is now vital for employers to acquire the necessary skills to manage multicultural interactions and issues among employees (Chrobot-Mason, 2012). Being culturally competent is also necessary when providing clients with services; cultural diversity is one of the guiding workforce principles (Benavides, 2007).

Avon faces number of strategic challenges as operating structure needs to be well-established to face growing competitive global markets and overall organizational effectiveness.

Subsequently, this strategy will create an enabling environment that is biased in hiring process like in the case of the Maldives, where foreigners were given job opportunities because they had the right attitude yet, the natives had more outstanding qualifications for some of the jobs but they were denied the opportunities (Boella and Goss-Turner, 2013). Therefore, the organization should reduce the act of employing foreigners in its different branches across the world and focus on the natives of the given states dwelling more on their qualifications rather than their attitudes. This would lead to employees feeling more comfortable in their work environment and having a workforce that understands the culture the business is established in as well as being well skilled and educated in their

Face to those options and wide resource, the managers in global enterprises have particular concern about the employees’ ability to disseminate knowledge and innovation throughout their global operations . The use of expatriates has seemed to be a logical choice for staffing, while the use of parent-country nations seems to be most appropriate in some specific situation . Some other global enterprises also prefer integrate the expatriates and local human resource. Nevertheless, each procedure has both advantage and disadvantage.

Under the direction of the new CEO, a new strategy was developed to reinvent Avon's image, improve customer satisfaction, and to increase profit margins and market share. Avon has gained an outstanding reputation as the best direct seller of beauty products. Through the continued efforts and achievements of its sales representatives, Avon is now known worldwide. Avon's core competence has mainly been its direct selling busniess model.

Many opportunities are associated with a culturally diverse workplace and global expansion may have potential to provide just such a diverse work group. Cross-culturalism in business can provide leaders and employees with a wonderful opportunity to work with people from different backgrounds and cultures. In addition, “the more opportunities for business leaders to interact with people from different cultures, the more likely they will be to have positive attitudes from different cultures and identify, learn and apply diverse culturally-appropriate business behaviors” (Caligiuri & Tarique, 2012, p. 614). Culturally diverse environments offer a multitude of benefits including “the variety of perspectives, skills and personal attributes” (Matveeve & Nelson, 2004, p. 254). Moreover, multicultural teams have potential to “generate more ideas of higher quality in brainstorming tasks” (Matveeve &

Cross-cultural management is the subject field management in a cross-cultural context. Cross-cultural management takes place when a manager handles someone from a different cultural background. This challenge in management is very common as businesses expand globally, hiring immigrants and work to increase diversity. It includes the study of the influence of societal cultivation on top management practices. Organizing a business in a diverse culture environment can be challenging but it is not something that cannot be achieved. Nowadays, some organizations have started special awareness programs in cross-cultural management so that they can work with less cultural issues and embrace the benefits that they gain from cross cultural management. However, there are many still fail to understand the importance of bringing individuals from diverse backgrounds together. Most managers think that by implementing such programs are just waste of time and resources.