Avon 's International Human Resource Practices Essay

This report illustrates two key HRM strategies used by Coles Supermarkets-Reward Management and Performance Management. The core competence and business goal of Coles are elaborated and the room for improvement have been identified, whereby Reward management and its implementation have been critically analysed to bridge the gap between their operational loss (weakness) and optimum performance (desired goal). Likewise, the method in which Performance Management is used by Coles to lead their employees to work both efficiently and effectively has been analysed. Performance Management is a useful tool to evaluate and ensure employee activities line up with the organisation’s

Ulta Beauty was found in 1990 and has become one of the largest retailer of beauty products throughout the United States. The continued focus on American- brand name products in local salons, department stores, and online has become a major feature of its massive growth through the 2000s and into the 2010s. The promotion of these multiple venues in the marketplace is based on the slogan: “All things beauty, All in one place.” This business model has provided a broad-spectrum marketing platform that utilizes multiple aspects of brick-and-mortar and online sales in the promotion of beauty products in the United States.

Thanks to globalisation, you are likely to work with Japanese, French, Chinese, German and all sorts of other nationalities. It is important to recognise that people from different cultures are different in a variety of ways.

In addition, her strategy also makes Avon in a state of competition with other mass-market companies, but Avon did not have that capacity. For Jung, her high-end products line should be fit the situation, but in fact, in the specific implementation process, the strategy’s effect is discounted too much because they spend more money and time on the product and new marketing, but ignore their main customers-women.

Born in an era where women aren’t so rampant on running their own business, Elizabeth Arden rose successfully that she eventually became not only one of the most triumphant business woman but an icon as well. The favorable feat of her company that rooted from about 100 years ago has continued to prosper making the name ‘Elizabeth Arden’ not only some person’s name but a trusted and believed brand in the field of women’s necessity line.

Mary Kay Cosmetics Inc’s (MKC) was facing challenges of increasing number of competing direct selling organizations in the US cosmetics market and was not satisfied with their sales revenue generated from international sales. They believed MKC culture could be transferred internationally and that Mary Kay Ash’s charisma, motivation and philosophy were likely to appeal to women throughout the world.

David H. McConnell was the founder of avon. He was selling books door to door to New York homes. In September 1886, he changed his mind and decided to sell perfumes. He started the new business in a small office at Manhattan, New York. In 1892, McConnell started his business with a partner, and named the company "California Perfume Company". His business partner, who was living in California, suggested the name because of the abundance of flowers in California. The California Perfume Company get “Avon” treadmark on August 30. In their treadmark application, they include the description for goods and services are perfumes, toilet waters, powder and rouge compacts,

My fist week at Avon was filled with great learning experiences. The focus at Avon for my first week was merchandising in the Meat department. Overall I learned aspects of merchandising that I did not know in the past. In the Meat department a pop of color is especially key in grabbing the attention of the customer. The color will draw the customer toward the case and will tempt them to buy products they did not intend to purchase. Also, with merchandising the value should be toward the customer. The customer wants to see what they are getting. It would not be desirable if the customer was looking at the fat side or the bone side of a steak. It is more appealing to the customer if they see the value that they are getting. A key task in the

Mary Kay, Inc. was founded in 1963 by Mary Kay Ash as Beauty by Mary Kay. Mary Kay is a direct sale type of company, with “independent beauty consultants” that sell and market Mary Kay products (2012 Corporate Fact Sheet). Mary Kay Ash operated with the mindset of “God First, Family Second, and Career Third,” and always adhered to the golden rule, do to others as you’d want them to do to you (Kerin, Et. Al). Mary Kay, Inc. first entered the global market in 1971 with its expansion into Australia. Today, Mary Kay is represented in over 35 global markets (2012 Corporate Fact Sheet). Mary Kay is challenged to ensure brand consistency across the world, despite differences in cultures from market to market. As such, Mary Kay would be considered a transnational firm. They tie the similarities between each market together while celebrating the differences in each market. This strategy allows them to offer Mary Kay’s core product lines globally where they’re most desired. In China, one of their most successful markets, Mary Kay applied their existing corporate message of women empowerment to attract Chinese women that otherwise wouldn’t be able to start their own business. Where China differs from the United States market is in product need. Chinese women don’t typically wear a lot of makeup, so

The population in this area largely consists of seasonal agricultural people with o fixed income, and the availability of 2 million Avon representatives in Brazil brings the competitive edge in promoting and marketing the products. The use of beauty products is declining in this area because it’s of no use to the agricultural population. The rules they established in this area are based on local values than global values to overcome the

Avon faces number of strategic challenges as operating structure needs to be well-established to face growing competitive global markets and overall organizational effectiveness.

This has highlighted a crucial issue for international companies to be aware of the cross-cultural implications in the conception, design and implementation of the various market entry strategies for the Chinese markets, especially when considering the Human Resources Management strategies since Corporate Strategy will in turn determine the Human Resource (HR) strategy to be deployed.

Estée Lauder has an extremely large presence as the global leader in prestige beauty with products being sold in more than 150 countries. This global success is attributed to their focus on cultural relevance, making sure that their products, signage, marketing etc. appeals to consumers in each local market.

Avon, started its journey in the early 1886 is now the oldest and the largest marketers and manufactures of the beauty products. The advertisements from “Ding dong, Avon Calling” to “Hello Tomorrow” and from “You never looked so good” to the latest one “The Company For Women”, always helped Avon to improve its image and enhance the marketing strategies to serve the purpose. One of the amazing facts about Avon includes that it’s headquarter is situated in USA but major portion of its sales comes from outside North America. Avon has captured a huge market all over the world and its distributing the beauty solutions to almost all parts of the world. With Avon being a part of 112 countries, the company has

Under the direction of the new CEO, a new strategy was developed to reinvent Avon's image, improve customer satisfaction, and to increase profit margins and market share. Avon has gained an outstanding reputation as the best direct seller of beauty products. Through the continued efforts and achievements of its sales representatives, Avon is now known worldwide. Avon's core competence has mainly been its direct selling busniess model.