Axiata Strategic Management

4252 Words Nov 16th, 2013 18 Pages
Axiata Group Berhad
GROUP COMPANY SECRETARY SURYANI HUSSEIN (LS0009277)
REGISTERED OFFICE Level 5, Axiata Centre, 9 Jalan Stesen Sentral 5
Kuala Lumpur Sentral, 50470 Kuala Lumpur, Malaysia
Tel: +60 3 2263 8888 Fax: +60 3 2263 8903
WEBSITE: www.axiata.com
Date of Incorporation: 12 June 1992
Corporate Profile
Axiata is known as one of the main Asian telecommunication corporations with controlling the interests in mobile operators. This organization is providing telecom service in 8 Asian countries involves:
Malaysia,
Indonesia,
Sri Lanka,
Bangladesh
Cambodia
India,
Singapore
Iran
Axiata is including group of mobile subsidiaries and sub-operate with divers’ brand name in different countries which has been listed as below: Celcom in
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3. Environmental analysis should simplify and develop the strategic the strategic thinking in firms.
To give an example internet service for smart phones previously was costly however by technology development the smart phone users should pay less cost compare to one year ago. Furthermore, the 3G quality and speed has been increased as well. Thus, as one of the potential changes in telecommunication industry, in near future would be more customers who willing to use from smart phone internet services (3g). Consequently, decision makers of Axiata as one of the partner at this industry should be able to support this demand of their customers
By environmental scanning firms will be able to recognize the weak signals in their industries.
Scenario planning “Scenario Planning is a disciplined method for imagining possible future which is an internally consistent view of what future might turn out to be” (Porter 1985, p, 446).
For example in telecom market those expert managers sometimes are able to have recommendations (not forecast) regarding the future possibilities of the market. So they could prepare and set a story or scenario plan based on the future alternatives in telecom market. For instance in near future it would be possible by using the mobile phone networks access to bank account as a bank card such as ATM card or Credit card. Therefore Axiata’s decision makers should identify this innovation in their scenario plan and will be able

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