1. What is the cause of B&D 9% share and Makita 's 50% share? 2. Describe buyer behavior of tradesmen. 3. Analyze the competitive situation. 4. Choose the action from the action plan on page 10 1. Although Black & Decker is famous for providing power tools to consumers, they are not as successful to all segments. They have successfully captured the Consumer and Professional-Industrial segment with high market share, yet failed to do the same for the Professional-Tradesmen segment. (Only managing to hold 9% of the market share whereas its competing company, Makita, holds 50% of market share.) The cause of B&D’s failure of capturing the Tradesmen segment is because their perception on B&D’s power tools is that of an …show more content…
One weakness of Makita is that it does not have a positive reputation among retailers. Some regarded it as ‘arrogant and dictatorial.’ Makita offered no channel protection, selling the same products throughout a wide range of outlets, some channels that B&D has not decided to include as its product distributors. To become a successful company, it is essential to maintain a good relationship with the retailers because they have the power to decide which products to display on certain part of the shelves, where consumers can notice more easily. In terms of quality of the two brands’ products, there is not much difference. According to the professional power tool product assessment, B&D power tools generally showed very strongly competitive results. Therefore, it is not the quality of the final product that B&D needs to work on, it is the misperception of the tradespeople that B&D needs to correct. 4. Out of the three action plans suggested for B&D to take, the best option is to choose the third one: Drop the Black & Decker name from the Professional-Tradesmen Segment. This is because customers have already formed strong, solid household-appliance image on B&D products. Rather than putting in effort in trying to change this wrongly image, it is faster and more efficient to drop the company name and develop a new name
This memo is intend to present appropriate treatment of the ARO estimation problem experienced by the Lack of Information (LOI) based on the findings from interviews with all 50 of the warehouse managers and on-site visits at each of the 50 locations of its warehouses countrywide. The onsite observations search for any evidence of damages in both the on-site property like the roof, walls, floors and general conditions. The interview with the managers obtains information about the characteristics of the warehouses that are not readily observable. The information obtained is very important in the preparation of the fiscal
The plaintiff (Southern Prestige Industries, Inc.) initiated an action against the defendant (Independence Plating Corp.) in a North Carolina state court for a breach of contract. The plaintiff alleged that defects in the defendant’s anodizing process caused the plaintiff’s machine parts to be rejected by Kidde Aerospace. The defendant being a New Jersey corporation and having its only office and all of its personnel situated in the state filed a motion to dismiss citing lack of personal jurisdiction. The trial court denied the motion and the defendant appealed arguing that there were insufficient contacts to satisfy the due process of law requirements
Trader Joe’s chief executives have been careful in their expanding of the brand to more geographic locations, and they must continue to seek out their target market of “intelligent, educated, inquisitive individuals” and settle around them.
On the evening of January 5, 1993, Tracie Reeves and Molly Coffman, both twelve years of age and students at West Carroll Middle School, spoke on the telephone and decided to kill their homeroom teacher, Janice Geiger. They agreed that Coffman would bring rat poison to school the following days so that it could be placed in Geiger 's drink. After that , they would steal Geiger 's car and drive to the Smoky Mountains. On the morning of January 6, Coffman placed a packet of rat poison in her purse and board the school bus. Coffman told another student, Christy Hernandez, of the plan and show her the poison. Hernandez went and informed her homeroom teacher, Sherry
Elizabeth Blackwell showed herself as a dedicated and diligent doctor during five years of work in Neurological Associates, and made a significant contribution to the profit margin of the partnership. The partners were delighted with hiring Blackwell in 2005 and they introduced her to medical physicians at a conference. But the referral base Blackwell went through was not the result of that investment by the partnership but instead it was the evidence of her professionalism in neurological sphere.
Jacquelyn Young hired the law firm of Becker & Poliakoff to represent her in her federal employment discrimination lawsuit against her employer. The firm associate that filed the action made a mistake by attaching the wrong U.S. Equal Employment Opportunity Commission (EEOC) right-to-sue letter. The court dismissed the claims. The law firm did not try to re-file using the correct attachment, or try to dismiss the motion. Thirteen months later, the law firm informed Young that the claims had been dismissed, and that the firm was withdrawing from representing her further with the case.
As Star River is a private company and has not issued stock, we need to make several assumptions when calculating market value of equity and price of equity. Analysis of similar companies reveals that Wintronics, Inc. and STOR-Max Corp. are the most similar firms in the market. To calculate Star River’s market value of equity I used market to book value method. I found M/B for Wintronics to be 4.4 (market price per share/book value per share) and 3.9 for STOR-Max. an average M/B ratio is 4.15, so multiplying Star River’s book value of equity of 47004 by 4.15 I found Star River’s market value of equity to be SGD195,066.6M. Average beta of these two companies is 1.615. The global equity market premium is 6%, and I use 10 year Singapore T-bond yield of 3.6% as my risk free rate.
The online market is the target for Blackmores in order to gain more market share, inform information to customer and various benefits.
The purpose of this report is to analyse the Australia’s leading hardware store Bunnings in terms of their marketing strategies. The research methodology is based on qualitative research based on secondary sources of information (PESTEL). This helps analyse the marketing strategy and tricks in the Bunnings .The research is based on credible and academic sources which help understand how marketing strategies and tricks benefit Bunnings to obtain economies of scale, Identify market trend and market segmentation. A comparison of marketing plans and identifies the strength and weakness of Bunnings through market matrix. 5 porter forces would help to identify the Bunning position in the market and recommendation for new
Tradesmen most often buy their tools from the retail distribution channel like Home Depot, or independently owned stores like ACE hardware. In this segment of the market tradesmen spend about $3000 a year on tools and about $1000 a year to replace tools. Quoted in the article “On the job, people notice what you’re working with, if I came out here with one of those B&D gray things I would be laughed at.” Just buy this statement it shows that B&D tools are looked at by tradesmen as tools for the home or tools that are used for hobbies. Even though B&D products are high quality and sold at a good price tradesmen would rather purchase tools that are looked at as professional tools like Makita. Also it has been known for B&D tools to fail on the job. Even though these were tools that were marketed to the consumer segment, it still gave B&D a bad name to tradesmen. Some of B&D’s tools were solely designed for the consumer segment for home use but how was the tradesman suppose to know exactly what tool was for which segment. To avoid this confusion B&D could possible go out to job sites and provide information about their products that are designated for the tradesmen segment so people will be more informed about their product, or go to the big retail chains and have information sessions. By doing these things it could make their product more attractive to the consumer.
This paper will address penetrating the global marketplace and broaden the area of operations and sales for ToolsCorp Corporation. This paper will include the overall evaluation of this corporation and the long term strategic plan development. It will also include the corporation’s mission and vision statements.
3. Describe the competitive strategies used by each of Williams-Sonoma’s competitors. Which of these are most effective?
Blackmores is also committed to a strong business performance, with a strategic direction concentrated on delivering growth and continuous improvement to increase and maintain their leading market position and to achieve continued success for the company and its stakeholders. (Blackmores, 2014). They believe in growth by acquisition and diversification of products and market channels (Annual Report, 2013). By diversifying, Blackmores ensure their company does not become reliant on a single product or line which can affect the stability and sustainability of their business. Each year Blackmores invest over $2 million in research and development projects (Annual Report, 2013).
Q1. What are the built-in tensions with a public private equity firm? How does Blackstone 's structure attempt to reconcile them?
One of the strengths Stanley Black & Decker, Inc. has is the company’s diversified brand portfolio and having a strong brand image. With a wide variety, it helps Stanley to uplift its brand value and top-line performance. Its most well-known brands includes The Stanley, Black & Decker and Dewalt are considered to be the world's large brands and are the company's top valuable assets. The company also provides its products and services under other trademarks like Jensen, Guaranteed Tough, Innerspace, FatMax, USAG, LaBounty, CRC, Dodge, WanderGuard, MyCall, Bed-Check, AeroScout, Tucker, GRIPCO, Avdel and HSM among others (SWOT Analysis). With having a strong brand image it has helped support strong sales growth