B. Retail Strategy . Who Is Their Target Market? . Burlington’S

Target Corporation’s first store was opened in 1962 and was focused on discount retailing. Today, Target has opened more than 1,500 stores in 47 states, including a line of SuperTarget® stores which have expanded to include grocery shopping at those Target stores, in addition to the photo processing, pharmacy, and Food Avenue® restaurants found in almost every other Target. Recently, Target has also expanded it’s presence to other countries such as India.

Identify the type of retailer that Nordstrom’s is classified as. Describe the characteristics it shares with other retailers of this type.

Target’s business-level strategy is one that does not strictly focus entirely on one plan to gain a competitive advantage over competition. It encompasses various strategic and meticulous planning and decision making that is implemented in order to position the company at the top of the retail industry. With competition from the likes of Wal-Mart, Sam’s Club, and Costco, Target uses several clever and “out-of-the-box” ideas to attract consumer attention and ultimately increase market share within the industry. Most of the company’s ideas centered more on the differentiation of products and services provided to customers than lowering prices. For quite some time, the company’s plan was to not compete head-to-head with Wal-Mart in terms of lowering prices but instead to provide their customers, who they identify as “guests”, with a special experience every time they visited a Target location. One idea that was implemented was to market and sell upscale, trendy clothing and unique merchandise at discounted prices.1 This strategy, known as the “cheap-chic” strategy, focused on providing good quality clothing from various well known designers and fancy products from high-profile manufacturers for prices lower than their competition. This plan was vital because it began essentially began the concept of customers referring to Target as “Tar-zhay” which according to Patrick Barwise and Sean Meehan, who are university professors, as a “connote its trendy sensibility”. Target

Identify the type of retailer that Nordstrom’s is classified as. Describe the characteristics it shares with other retailers of this type..

These remarkable business owners are major contributors to revitalizing downtown Burlington City. Included in this Black Wall Street model is top fashion establishments Vitura and Rita’s Rack to ensure shoppers have access to the latest in upscale apparel. And to help manage the savings derived from shopping downtown Burlington City is A & S Financial

Burlington Coat Factory, as known as Burlington, is an American discount department stores headquartered in Florence, New Jersey started on 1972. Today, Burlington is one of the largest off price department retailers in the United States.

Abercrombie & Fitch stores designs it retail stores from a multi-sensory point of view to get consumer’s to buy there products. Abercrombie & Fitch stores typically is known for its dim lighting, loud background music, and it ambient scents to enable a more youthful clientele and a fresher image. In the store, there are mannequins for both genders that usually runs from the storefront through the middle of the store, which showcases key trends and ideas for the current season. Also, there collections are merchandised to inspire the customer and showcase how pieces can be mixed together.

Walking in as a consumer I am willing to talk to associates and view them as fashion experts because they know the merchandise and the trends sold by their brand. I prefer Forever 21, but the Charlotte Russe in Parkersburg was better manned than the Forever 21 in Columbus. I just prefer the Forever 21 products because the items I like tend to be offered in more colors.

Target products are appealing to the consumers because they look expensive but the products are very affordable. It is important for an organization to specify the products and services based on what the customers’ needs and wants are. This would help Target gain a competitive advantage over other retailers. The majority of Target’s customers are women and teenagers. So, the stores have bright and appealing items that would make the customers purchase the materials. Target offer clothing and even power tools catered to women.

Kohl’s ended year 2014 with an increase to cash and cash equivalents.8 As noted in Kohl’s Form 10-K the increase to cash and cash equivalents resulted from the following activities: a large decrease in merchandise inventory, significant increase in cash provided by operations, decreased store inventory, lowered bonus and other payroll related liability payments, decreased cash used in investing activities, proceeds from sales of investments in auction rate securities increased by $81 million in 2014.8 2014 showed a slight increase in stockholders’ equity, but still less than in 2013. (Fig. 2) The Board of Directors approved a March 25, 2015 dividend of $0.45 per share. This is a 28.5 percent increase over the quarterly dividend of $0.35 per share paid in 2014. 8 There was a slight increase in total liabilities in 2015, however long-term debt decreased.

* Of the 6 major urban areas in Canada – Toronto, Montreal, Vancouver, Ottawa, Gatineau, Calgary and Edmonton every single one of these demographics has an appropriate saturation of stores to meet supply and demand. In the last few years many suburban areas have developed at rapid paces which has led Tim Horton to strategically place more locations in these areas where once there may have been only one store, now

Westminster just completed several months of extensive study focusing on their customers' current and future supply chain requirements. The findings addressed a variety

BCBG gives by far most of its business wage through "squares and mortar" stores, which suggests they have a physical closeness. By and large, they create their business through their own retail stores, and likewise wholesaling to Macy's, Bloomingdale's and Saks. Nevertheless, they similarly do an impressive measure of their business on the web. They offer their own BCBG destinations and what's more offering on the Macy's, Bloomingdale's and Saks locales. They also pitch to quality boutiques on the web. BCBG has hit the stores and the Internet to create their advantage. The affiliation makes out incredibly well from the two perspectives and they have Account Executives that screen both the buying from on the web and the physical stores that

The company markets itself as becoming a part of the community as opposed to just another chain. If one has walked into a Starbucks you can often see merchandising shelves that

The uniqueness of the demographics of BCBG is that the boutiques are only in large cities, which gives the best business because of the large number of people in the areas. As for psychographics of the company, the goal is to provide attire that can be worn straight from work to a night on the town. The target market, being young professional women, can appreciate the designer price zone, because even though they are professional at work, they also enjoy the nightlife and make enough money to maintain their splurges and bills. For this they need versatile, high fashion garments at prices that won't spoil their income. They have a great mix that they market and manage very well.