B and Q Marketing Strategies in China

23218 Words May 5th, 2008 93 Pages
Marketing Dissertation B&Q’s Marketing Strategies

An adaptation of B&Q’s marketing strategies in the Chinese home improvement market?

This dissertation is submitted in part fulfilment of the MA in Marketing.

CCOONTTEENTTSS
Statement of Originality ..................................................................................................i
Acknowledgements..........................................................................................................ii
Contents ..........................................................................................................................iii
List of Figures
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7.1 B&Q.........................................................................................................24
2.7.2 Guangzhou Component Parts Market Group Co Ltd...............................25
2.7.3 Orient Home.............................................................................................25
2.8 Summary of literature review.............................................................................26
Chapter 3 - Methodology..............................................................................................27
3.1 Research design..................................................................................................27
3.1.1 Research methods used ............................................................................28
3.1.2 Reasons for using these methods .............................................................28
3.1.3 Research reliability and validity...............................................................30
3.1.4 Negotiate access and ethical issues ..........................................................31
3.2 Sampling and population ...................................................................................32
3.2.1 Sampling population ................................................................................33
3.2.2 Sampling details .......................................................................................35
3.3 Data collection
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