B and Q Marketing Strategies in China

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Marketing Dissertation B&Q’s Marketing Strategies An adaptation of B&Q’s marketing strategies in the Chinese home improvement market? This dissertation is submitted in part fulfilment of the MA in Marketing. CCOONTTEENTTSS Statement of Originality ..................................................................................................i Acknowledgements..........................................................................................................ii Contents ..........................................................................................................................iii List of Figures…show more content…
7.1 B&Q.........................................................................................................24 2.7.2 Guangzhou Component Parts Market Group Co Ltd...............................25 2.7.3 Orient Home.............................................................................................25 2.8 Summary of literature review.............................................................................26 Chapter 3 - Methodology..............................................................................................27 3.1 Research design..................................................................................................27 3.1.1 Research methods used ............................................................................28 3.1.2 Reasons for using these methods .............................................................28 3.1.3 Research reliability and validity...............................................................30 3.1.4 Negotiate access and ethical issues ..........................................................31 3.2 Sampling and population ...................................................................................32 3.2.1 Sampling population ................................................................................33 3.2.2 Sampling details .......................................................................................35 3.3 Data collection

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