B120 Tma04

When marketing any kind of product, the producer should take in to consideration the elements that will impact their business. If they can come up with solutions to these problems then they products are more than likely to succeed.

In summary, marketing is very important for a business to achieve success. Many businesses have a difficult time in this area. With the stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As businesses all over the world enter into a gigantic marketplace, every business owner is faced with convoluted market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. In every product sold and in every service provided, patience and hard work should take precedence to ensure quality. Products and services should be marketed honestly, planning should not be done with evil

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Companies across the world are determined to compete for the survival of their brands. The magnitude of success of the marketing and advertising strategies of a new or existing product is majorly depended upon the organization itself. As a matter of stated facts when an organization advertises its products in the market they first have to identify the relevant answers of some questions like what is the product aiming at? What benefits will the user seek by this product? How the organization plans to position itself within the market and what differential advantages will the product offer over the competitors. Because the bottom line of all marketing and advertising campaigns, is to provide the suitable collection of benefits to the end users of the product. Successful companies are usually recognized as iconic brands. Success of a

Colgate-Palmolive Company (CP) launched a new toothbrush, Colgate Precision, to the market. But having developed for three years, CP was fiercely competing with other companies in the market. In order to have the power to fight in the highly competitive market with substantial product activity, Colgate-Palmolive Co. was in a problem of considering the how to position its new product--Precision, and to define the market strategy in terms of positioning, branding, and communication strategy. It provided some options with details to the reader, hence, for such purpose, this case would be a decision case, finding the optimum to segment the new product to the target and how it should be marketed.

The target market for the new Dyson vacuum cleaner will be directed toward Brand Lovers,” technologically stimulated communities, medium to high-income households, women, and people who are concerned about improving the quality of air, dust, and allergen removal. However, Dyson must strive to attract new markets with its technological brand, focus on efficiency, powerful performance, modern design, and productivity to individuals outside of these groups, and to small carpet cleaning businesses within the commercial industry.

In the 1990’s Black and Decker had a great position in the market for their products to appeal to the Professional Industrial segment and the Consumer segment but when it came to the Professional Tradesmen segment they were lacking. Their 9% market share vs. Makita’s 50% market share in the tradesmen segment was incomparable. Makita clearly had a better product in the eyes of the Professional Tradesmen. In the Professional Segment most of the people who buy the products are people who need these tools to make a living such as carpenters, electricians, plumbers, roofers, and general remodelers. Black and

The American market is rich with unique products and businesses. Some of these products and business prosper, while others fail. I believe that one of the main reasons behind the success of a company is their ability to make their brand recognizable and keep their customers. I believe that this success is brought by a familiar logo, advertisements, and reliable products. There are good examples of marketing in many successful companies. Additionally, there are many companies that have flawed marketing techniques, which may cause them to lose customers.

The buyers in this sector are individual households. People use toothpaste for their own personal use. “The customer power is magnified when the market has many sellers and fewer customers. The switching cost from one seller to another is another

“Marketing communication is an ever changing field. New theories, new techniques, cultural changes and technological advances all combine to create a dynamic environment within which marketers try to ensure that their messages get through to their target audiences” (Blythe, 2006, p.2). Fill (2005) argues that marketing communications is the way in which organisations reach their target audiences or it is an “audience-centred activity” (Fill, 2005, p.9).

This is another common business orientation. It holds that consumers and businesses, if left alone, will ordinarily not buy enough of the selling company’s products.  The organization must, therefore, undertake an aggressive selling and promotion effort.  This concept assumes that consumers typically show buying inertia or resistance and must be coaxed into buying.  It also assumes that the company has a whole battery of effective selling and promotional tools to stimulate more buying. Most firms practice the selling concept when they have overcapacity.  Their aim is to sell what they make rather than make what the market wants.

The goods of the business are manufactured for various clients by their needs. The product comprises of motors and the brushes that are used in orthopedic apparatus.MM endeavor to uphold a sustainable close relationship with each and every buyer. It uses $200,000 each financial year to conduct research concerning its market in an attempt to give to their customers the products with the features that satisfy them. This builds a good relationship with the customers through recurrent dialogues that are conducted. The corporation plays the subsequent market fragments: segment A is for the power of motors to work well and customerization, segment B considers the knowledge and heat resistance capability, while segment C considers both the heat resistance capability and the level of performance which are very critical in pricing and the economical aspect of marketing products. Developing the products together with training enhances the growth of the firm (Krush & Agnihotri, 2016).

Over the years, marketing orientation has evolved and shifted. At first, when the production concept was found, firms were primarily production-orientated meaning they were more focused on the production, manufacturing, and efficiency issues than the customers [4]. The orientation assumes that consumers will favour products that offer the most quality, performance and features and that the organisation 's objectives will be most readily achieved by a concentration on these [5]. Narrow product lines, pricing based on production costs, technical product research, packaging focused on product protection, and minimal marketing are all common traits associated with a production orientation. These traits are all opposite a marketing orientation, where the company attempts to drive demand through marketing efforts. Production orientation soon became outdated as the marketplace turned into an increasingly crowded and global one [2]. This orientation was prominent during the industrial era and in the capitalism period of the 1950s [6].

Whenever introducing a new product to a current market, an organization will need to prepare for challenges they may face. For this reason, Kohler will need to be smart with our promotional and advertising objectives when introducing Hygieia to the commercial and residential markets. Our objectives will focus on building awareness, creating interest, providing information, stimulating demand, and reinforcing the brand. Working with our big box retailers, we will need to work closely with channel members and our sales force to help with the execution of our promotional objectives to be effective (CITE1).

The reason why Amway’s Super Concentrated Cleaning System had such a successful outcome was due to its precise communication program. The strategy for your communication program is very important in order to obtain the success that your company wants. Kenichi Ohmae, one of the world’s leading business strategists, states “What business strategy is about- what distinguishes if from all other kinds of business planning- is, in a word competitive advantage. Without competitors there would be no need for strategy, for the sole purpose of strategic planning is to enable the company to gain, as efficiently as possible, a sustainable edge over its competitors” (Mercer). During the process of Amway’s communication program for this product, they focused on three main competitive advantages that the product would offer compared to their rivals. The main advantages that were offered to consumers were uniqueness, concentration, and environmental support. The product demonstrated uniqueness by its flexibility where consumers are able to regulate and control the level and amount of the concentrations. The concentration was also an advantage because consumers can purchase micro-liquids, moving away from the usual one liter size which made it very convenient for consumers. The final advantage that Amway focused on was their support for the