B122 TMA01 Macro environment

1326 Words6 Pages
TMA01
B122
An introduction to retail management and marketing
Mathew Dean
PI: C8594876

Tesco:
Macro-environmental forces analysis report

Contents Page

Pages

Executive summary………………………………………………………………………3

Part 1
a) Retail business and the sector it operates……………………………………3

b) PEEST
i. Political………………………………………………........................... 4

ii. Economic………………………………………………………………. 4

iii. Ecological/physical……………………………………………………. 4

iv. Social/cultural…...…………………………………………………….. 4-5

v. Technological…………………………………………………………. 5 c) Macro-environmental force- Technology
i. Workforce……………………………………………………………... 5

ii.
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The business also allows you to donate the clubcard points to “Together for Trees” so they automatically go towards saving the rainforest.

Social

As a business Tesco needs to be aware of the social markets around them as and when they arise. For instance in August leading up to the new school year in September they will have school uniforms, stationary and other school equipment in stock. If they didn’t then parents may choose to do other shopping such as groceries in competitors stores who do provide such merchandise or who are closer to specialist retailers to save on multiple trips. This could impact on the businesses profits, especially if the store was in an area which had a high, school age population.

Technological

Technology is having an impact on businesses such as Tesco due to the ever changing nature of its uses such as the self-service tills that have been installed over the last several years in stores and new and updating security systems. Tesco needs to keep up-to-date with how it is constantly evolving and also must be efficient in its use as to not allow issues to arise with it.

(Word count – 453)

c) Macro-environmental force- Technological
Workforce
The world around us is evolving into a technologically reliant environment. Workforces can be affected in both a positive and negative way. For instance the self-service tills used at Tesco

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