B2B Marketing Paper

A business must be highly competitive in the business markets today. For a business to grow successfully, remain sustainable, and competitive a business needs a good understanding of a marketing plan, and the knowhow to put the concepts to work for the business achieving a successful marketing strategy. Remaining successful when an economic growth has leveled out shows a sustainable business. Competitors that follow the same marketing concepts will need to develop a good marketing plan, and implement the concepts into a marketing strategy to remain a competitive business. A good marketing strategy contains a marketing plan describing the products offered, and taking into account

'Traditional marketing in the business-to-business environment requires very different strategies from those campaigns directed towards the consumer market.' (ExtraVision, n.d., p. 1) 'Consumer competition can be a lot fiercer, with customer loyalty a constant battle.? (ExtraVision, n.d., p.1)

Customer price and satisfaction Attracting and retentive customers will tough task. Today’s customers face a colossal array of product and complete selections, prices, and suppliers. the corporate should answer a key question: however customers build their choices? the solution is that

Place is an extremely important element of the marketing mix to any retail store. Being located in shopping malls gives Finish Line an advantage in this area. When customers walk into a Finish Line, they are greeted by friendly, knowledgeable sales associates who direct them to a wall of shoes marked specifically for the size or style of shoe the customer needs. The associates are able to give educated advice on the type of shoe the customer needs. Once a customer agrees to try on a shoe, the associate goes into the back storeroom and retrieves the product, usually returning with at least three pairs for the customer to try.

In my opinion, I believe marketing is knowing what the consumer wants and figuring out how you are going to get the product to them. In addition, I believe marketing involves researching to understand the needs of the customer. Business owners need to be successful at marketing or their business will fail if they cannot make a name for themselves. In 2009, Kermit Pattison wrote an article for the New York Times, discussing the importance of small businesses getting involved on Facebook. Pattison continues to explain Facebook is a way to get their business out there, while learning who their possible customers will be and what they want. In my opinion, marketing is pointed to society, therefore making it important because they are given a variety

From the four P's marketing website their definition of a product is that the market size varies according to consumer preferences. That is doesn't matter which product they have to offer, make sure that the product comes from a reliable supplier that has high quality products.

2. List five examples of products that are commonly purchased as either business products or consumer products. How would the classification impact the marketing strategy? 1. Maintenance people are always going to need things repaired. Some people cannot repair things themselves or do not have the time. This will keep job for people and equipment being bought. 2. Materials people are going to always have a need for raw materials. People will need to produce these items keeping the market moving. 3. Clothing people are always in need of clothing through the season changes as well as the fashion trends. 4. Technology such as phones, cameras, mp3 players. These items are always upgrading and getting a new version. 5. Furniture styles are always changing on these items keeping stylist, builders, and manufactures in business.

A. Marketing merely reflects the needs and wants of customers. B. Marketing shapes consumer needs and wants.

The main thing behind marketing in a business is finding the customer’s needs and produce the product/ services to satisfy their needs, this way the customer can choose what they would want included in their product/ service. A business that follows this rule is market-orientated.

Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation. Other services and management activities such as Operations, Human Resources, Accounting, Law and Legal aspects can be "bought in" or "contracted

The marketing communication message I chose for this assignment is a magazine advertisement for brown rice with sweet potato flavored Triscuit crackers. This colorful magazine advertisement contains an image of the product box in the bottom right hand corner with brown rice, a sweet potato cut open and a small visual of a wheat stalk placed thoughtfully within the space. The box is open and depicts these healthy foods spilling out of it. There is also an image of an attractive rustic plate and on it the crackers made into various bite size appetizers. One has cheese and a small piece of an herb, while one has a soft cheese with a slice of grape tomato, and another has a piece of cheese and prosciutto. The background looks like a chalkboard and written in white chalk is the advertisement's headline:

5. RELATIONSHIP MARKETING: In this competitive era, companies are always looking for ways to develop and maintain a long lasting relationship with customers, employees and even suppliers. Relationship marketing is two way traffic; it goes beyond just making ‘sales’ and companies are beginning to realize. Good relationship with customers is a strategic weapon for any company, this is because long term customers buy more, do referrals and give back valuable and truthful feedback. Keeping a customer requires an extra effort. According to the founder of Walmart: “There is only one boss, the customer, and he can fire

Various people would think marketing would not be key within businesses, however, businesses require customers so that revenue can be generated and they can branch out to different countries. TV advertisements along with commercials and posters are used by companies so customers can see what they are offering. In addition, countless hours are put into finding target audiences and board meetings where concepts can be formed and distinguished. Marketing has shown to be a key factor in businesses but does not compare with the supremacy that human resources and finance embrace in the organisation.

Marketing is perhaps the most important activity in a business because it forms the communication bond between the customers and the company, and it’s a key aspect of communicating the value of the product.

Consumption is a process of acquiring, using and disposing of goods and services. Emotions play a very large role in consumer behavior. This behavior and emotions are affected and created by the society and the culture in which the consumer lives. For example, an American may approach the purchase of a costly car with relatively less pressure than a person in a developing country where a car could be a high unaffordable luxury. The customer will comprehend brands, offers and the meaning of the product based on the understanding that he or she has of similar brands and their experience by analogy or by hearsay from peers and form an opinion. For example a new soft drink from Pepsi may not be very informative in its advertisement but that it is from the stable of PepsiCo makes the users of Pepsi brands take it in without much research. Such an opinion is not based mostly on the complete set of facts. Where there are many alternatives or the information is scarce the customer has to make a lot of effort or 'high effort' to reach a decision and such a situation could be a turnoff. On the other hand the customer may not be inclined to devolve deep into facts in case where the brand value is established and may make a decision on little or even sometimes no information. (Hoyer;