B2B vs.B2C Marketing Differences

Marketing is the function that connects businesses to their target audiences’ needs. It is how a business presents and distributes their product to their audience. For example, a business can market their product by advertising it to the public. This can be seen in many forms of media; such as: on television, via web, posters or on billboards.

Marketing is a very unique process that enables limitless methods or variations for an entity to appeal to a particular target market as well as to deter from a particular market. Marketing is used in more than just business; The kinds of clothes an individual wears and the attitude a person portrays can be used to market him or herself to the public for many reasons: Maybe to attract a woman a man is attracted to, possibly to impress the president of a company a person is interviewing for, and even to just create a base of his or her character in which other people will judge him or her by. Marketing is everywhere from the business side of the spectrum to relationships people have

In summary, marketing is very important for a business to achieve success. Many businesses have a difficult time in this area. With the stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As businesses all over the world enter into a gigantic marketplace, every business owner is faced with convoluted market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. In every product sold and in every service provided, patience and hard work should take precedence to ensure quality. Products and services should be marketed honestly, planning should not be done with evil

Once a decision is made to develop a business, whom the customer will be is the next decision to be made. Whom will the company target as a customer? Will it be a business? Or will it be a consumer? Business-to-business (B2B) marketing has differences from business-to-consumer (B2C) marketing practices. This paper will outline these differences between the two types of e-commerce business transactions.

Useful where multi consumer type, each with own needs, but not one product to meet all needs

Marketing – is the process in which the producers of goods and services focus on satisfying the needs of the consumers. Also marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.

In my opinion, I believe marketing is knowing what the consumer wants and figuring out how you are going to get the product to them. In addition, I believe marketing involves researching to understand the needs of the customer. Business owners need to be successful at marketing or their business will fail if they cannot make a name for themselves. In 2009, Kermit Pattison wrote an article for the New York Times, discussing the importance of small businesses getting involved on Facebook. Pattison continues to explain Facebook is a way to get their business out there, while learning who their possible customers will be and what they want. In my opinion, marketing is pointed to society, therefore making it important because they are given a variety

The main difference between B2B and B2C is who the buyer of a product or service is.

Every business must have quality product or service offerings to its consumers. This is why marketing of product and services are one of the most important issue for both profit and not for profit businesss. Organization and is management team must find and analyze all marketing issues and develop appropriate marketing plan to reach its goals and objectives.

Traditionally, B2C versus B2B was often defined as business marketers being more sensitive to price, customer loyalty and working business relationships while B2C marketers tried to create excitement for their products through emotional connections. While this definition remains true, the lines are blurred because B2B companies now use B2C techniques, social media and heightened user experiences to nurture long-term business relationships. The goal of a savvy business marketer is to generate an emotional response for the

B2C sales representatives are accustomed to a moderately short purchase cycle and a much closer association with marketing and e-business. Exchanging to the B2B world would have a tendency to baffle most B2C salesmen because of the more extended term technique and necessities for relationship building. Then again, moving from B2B to a retail environment may turn out to be excessively serious for the normal B2B sales proficient, with little of the consistency or arranging they are utilized to. In either case, while fabricating a successful sales force, you ought to consider the foundations of your business

Although the marketing programs are the same for each type of business (events, direct marketing, internet marketing, advertising, public relations, word of mouth, and alliances), how they are executed, what they say, and the outcome of the marketing activities differ (Murphy, 2007). The following table summarizes some of the

Yes, there are similarities. But there are also differences in selling to business and professional buyers vs. the general public. In fact, here are six key factors that set business-to-business marketing apart from consumer marketing:

Business organizations continue to impress and make customers more satisfied with their goods and services they offer. The focus is majorly on consumer satisfaction and not the volume of the products. To achieve the consumer satisfaction, most business organizations consider proper and timely dissemination of information that will strike a balanced deal between the organization and the consumers. The consumers get what they need and the organization profit from the sales. The process of informing the customers about the value of goods and services with the aim of making sales is called marketing.

Both buyers are interested in quality customer service. B2B customer service comes into play prior to ever making that first sale and begins with a customer 's very first contact with your company, whether you call them or they call you. B2C customer service helps build customer loyalty where customers will be willing to pay a slightly higher price to know that they can return the product easily and can trust the source they are dealing with. In other words, customer service is critical and although may not be considered “marketing”, bad customer service can render all of your marketing efforts useless.