B2b Ecommerce Best Practices Guide

Once a decision is made to develop a business, whom the customer will be is the next decision to be made. Whom will the company target as a customer? Will it be a business? Or will it be a consumer? Business-to-business (B2B) marketing has differences from business-to-consumer (B2C) marketing practices. This paper will outline these differences between the two types of e-commerce business transactions.

The new advances in technology allow businesses to reach different customer bases. This includes buying and selling products over the Internet. The online shopping process is considered e-commerce. E-commerce is made up of different behaviors but for the purpose of this discussion the three discussed are consumer-to-consumer (C2C), business-to-business (B2B), and consumer-to-business (C2B). The different behaviors have different mediums to reach their targeted audience. The message for each behavior persuades a particular audience to purchase a product using that particular medium. Consumers and businesses look to the web for cost-effective ways to sell and buy products.

One methodology online organizations can receive is guaranteeing distributive reasonableness and procedural decency. Distributive and procedural reasonableness will what is gotten. Different viewpoints incorporate client interface quality, saw security and saw convenience. In disconnected from the net trade, up close and personal cooperation may specifically fulfill purchasers through supporting administrations. In e-trade, sales representatives connect by means of site interfaces. The difficulties confronting online venders are to reduce the vulnerability of fragmented or bended data (Ba and Pavlou, 2002) and in addition guarantee the security for delicate substance and exchanges. Consumer loyalty is sorted into two principle amasses: (an) an intellectual procedure of looking at what a client gets (rewards) against what they accomplish with an administration (expenses); and (b) an enthusiastic feeling withdrawing from an evaluative

Blue Nile’s decision to sell solely online was one of its major strengths and contributed to its low-cost competitive advantage. At the same time, its online-only presence was one of the company’s major challenges as many consumers were reluctant to make a major purchase, such as an engagement diamond, online and sight unseen. Blue Nile’s answer to this challenge was to employ an informative sales process, which strived to demystify and simplify the process of choosing a diamond or some other gem and impart a sense of trust from the consumer. A large part of Blue Nile’s success hinged on the consumer’s level of trust in Blue Nile’s brand. In essence, Blue Nile was selling trust and confidence in their brand.

After reviewing the information in accordance with Nordstrom’s customer service practices, it is apparent that the company has integrated CRM as a means to facilitate customer value. When customer relationship management is adopted as a strategy, the organization is able to cultivate strong relationships with its customers. Strictly speaking, Nordstrom’s success stems from its integration of CRM. However, Nordstrom could reach more consumers if it steered its focus toward establishing an online presence. Specifically, the company could provide advertisements through social media platforms such as Facebook, and enable customers the opportunity to voice their perspectives in relation to Nordstrom’s products. Nevertheless, Nordstrom is

The purpose of this report is to develop an online strategy and create advertising ideas for Mary and Joe Johnson, the owners of Book Bunker. E-Commerce is what businesses and consumers use to buy, sell or exchange products and services over the internet. “E-commerce is a major factor in the U.S. economy because it assists companies with many levels of current business transactions, as well as creating new online business opportunities that are global in nature.” ("Define e-commerce,"). This is considered a business-to-consumer model because the business will be conducting business transaction and communicating with

A steady increase in the popularity of online sales has caused a major push towards e-commerce in the retail industry.

One-off vs. Relationship Retail point-of-sale purchases are often done without prior contact and with no ongoing relationship between sales person and customer. This is very true in B2B, the entire sales process is based on relationship building and trust.

Customer Fulfillment in the Digital Economy Amazon.com E-tail Customer Fulfillment Networks Pioneer “The logistics of distribution Scorecard are the iceberg below the waterline of online bookselling. ”1 B-web type —Jeff Bezos, founder and CEO, Amazon.com • Aggregation (e-tail) /Agora (auctions, Zshops) hybrid model KEY PARTICIPANTS “Ten years from now, no one will remember whether Consumers and business buyers Context providers • • Content providers • Amazon.com

Our presentation ended up being a hybrid of a time-based and topical structure. Our “tell” presentation was informative, yet we had an order of steps that we created that correlated with the way an e-commerce business should be set up. When crafting the content, we determined what Eduardo and I already knew. We both had experience with selling merchandise online and both make a decent secondary income stream by doing it. With our own knowledge and experience, along with the new knowledge the survey provided for us, we crafted a great message and completed a very informative and useful “tell” presentation.

This case introduces the concept of customer centricity and traces its development at EMC, the world 's leading data storage hardware and information management Software Company. EMC 's customers had historically relied on EMC salespeople to guide them through the complex, consultative buying process. However, with the rise of social media, prospective customers are getting more of the information they require earlier in the purchase process online. As they do so, their physical interactions with EMC salespeople are decreasing, while their digital interactions are increasing. Given the changing business environment, BJ Jenkins, senior vice president of Global Marketing, faces significant challenges as he tries to maintain EMC 's culture of

In the century of the IT technology, our team decided to develop a small business to business enterprise, which helps both sides: the retailers and the customers, and plays a linking point between them. It’s not a surprise for anyone that as the times goes by, almost every aspect of our lives turns into digital and we are relying on the web services for different reasons: lack of time, far distances or impossibility of visiting shops. As regards latest researches, more and more people spend their time either on mobile devices or computers not only for communicating with their family/friends, but also for buying things that they need.

The study also introduced a new e-commerce business model in the social media & digital age being the “everyone-to-everyone” or e2e economy. What makes it different from the two major types of e-business (Xu & Quaddus, 2010) being business-to-business (B2B) and business-to-consumer (B2C) that we have come to know of is the creation of business ecosystems that focuses on the individual customer, the level of customer experience and engagement individual customers expects, the freedom of movement from one seller to another, highly interactive relationship among industry players, the promotion of transparency and promotion of

High-quality content ranks as the single most important factor for convincing B2B customers to buy products over the Internet. When purchasing online, buyers can 't thump the products, smell them, feel them, taste them, use them or throw them against the wall to see what sticks--there 's no tactile experience. Online vs. brick -and-mortar sales require exceptional persuasive power, and content drives successful online eCommerce. Customers base their decisions on content in its many forms--written descriptions, photos, videos, white papers, reviews, spec sheets and product demos. That 's why content is so important on any eCommerce site, and it 's especially critical for B2B sales where buyers often invest thousands of dollars in large orders for products they 've never handled or used.

Most marketers are familiar with the four stages of the customers' buying process, around which marketing activities can be planned. The four stages are need-and-want recognition, information gathering, evaluation and purchase. Within each stage, marketers have the opportunity to improve the customer experience and influence the customer through all stages toward a purchase. However, the mass adoption of the Web channel among customers has shifted the stages of the customer buying process from a mostly offline activity to an increasingly online activity. Many customers now go through the entire buying process online, or use the online channel though multiple steps of the process. For