BAJAJ AUTO BCG MATRIX: STARS: These have long run opportunity for growth and profitability. They

1700 WordsApr 23, 20197 Pages
BAJAJ AUTO BCG MATRIX: STARS: These have long run opportunity for growth and profitability. They have high relative market share and high Growth rate. PULSAR 150 and 180cc are the fastest growing and have potential to gain substantial profit in the market. QUESTION MARKs: they are also called as wild cats. Usually, they are new products with potential for success but there cash needs are high and cash generation is low. PULSAR 200 & 220 cc, DISCOVER 135cc, XCD 125cc -there aim has been to improve the organization reputation However, their cash needs are high as they want to be successful not only in Indian markets but as well as in the global market. CASH COWs: It has high relative market share but compete in low growth markets as…show more content…
WEAKNESS: • One of the major weaknesses of Bajaj pulsar was that it was an untested product. Before this Bajaj had never come out with a product in this segment and so there was a lot of customer apprehension about the product initially. • There are still some technical problems in the model, which are not solved like the Gear Box etc. • There is not much of a product differentiation among the various models of Bajaj pulsar as they have similar styling. OPPORTUNITIES: • To enter high-end bikes market, which is a high margin business. It is a very underdeveloped market in India. Surely there would be a demand for Bajaj Pulsar products there. • Though Bajaj is the largest bike exporter in India, it still has to enter many untested markets. • Bajaj has an auto-financing arm of its own, which it can use to leverage its bike sales. Ex: by providing easy instalments and other schemes. THREATS: • A major threat for Bajaj Pulsar in the product category is CBZ, a product from the Hero-Honda stable, which has an already established brand for itself. • Cheap Chinese imports and other copycats in the foreign markets are trying to make a dent on Pulsar’s market. Some of the major competitors of Bajaj Pulsar in the 150cc category are: • Hero Honda • TVS • Yamaha • Foreign competitors THE 4 A’S OF MARKETING PULSAR 150CC • Acceptability:

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