BAJAJ AUTO BCG MATRIX: STARS: These have long run opportunity for growth and profitability. They

wants to ensure that the international expansion into India will build a national brand presence,

The motorcycle industry is a consolidated industry. The U.S. and international heavyweight motorcycle markets are highly competitive. The major players, such as Yamaha, Suzuki, and Honda, generally have financial and marketing resources that are substantially greater than the non-major players. Competitions in the heavyweight

The objectives and goals of Allstar are to look for new opportunities in emerging market with support from healthy and growing cash flow, to introduce new product, to maintain leadership and to maintain long-term profitability and market share in an increasingly competitive and changing environment.

High cost of entering new markets International growth is expensive. Entering new markets with a new brand

account for 35 percent of total corporate sales volume and have become the fastest growing category of trade. All three companies sell to this category of trade. This trend is

| Keen competition with big competitors as they account for the lion’s share of the market

Its current high price point/quality marketing strategy also introduces it to a variety of competitors. Predominantly these are British and European products that employ the cachet of their point of origin to justify their high price point. Other products, some not even manufactured in P E I compete for the linkage

Every segment has different expectations most important things are design or style and technical specification. All products are sensitive because of life cycle and therefore needs to be modified through the years.

Additionally, the company will deliver, invest, and brand their products in every major market across the

1. Think about size, growth, locational aspects and segmentation 2. Market Structure 3. Performance metrics used 4. Trends

The fight amongst the major players in this industry is not over price, but over capturing the market share. Since, there is no one definitive leader in the motorcycle industry on the global level, the companies tend to steal each other’s business, this makes the industry rivalry cut throat. One of the crucial factors that make this industry extremely attractive is the constant drive for innovation. Since different industry participants have different approach towards the same segment of the industry, there is a very high

We can carry the concept from Ansoff Matrix that, diversification is the one of the best strategy to develop and stay in a competitive market. Honda motor company also follow the same i.e Diversification i.e new product in a new market. As at that time already Honda was a world’s largest motorcycle producer so they tried to capture the new market i.e US market by establishing U.S subsidiary and offering the customer a light weight motorcycle to its customer.

* Pricing: The low prices charged in the P-T segment adds to the perception of low quality brand among the P-T segment. Also, B&D faces problem of low profit margins in this segment compared to others.

During its period of peak demand, the company expanded the number of dealerships throughout the country. At the same time, its current dealers typically had waiting lists that extended up to a year for some of the most popular models. In August 2009, Harley-Davidson announced plans to enter the market in India. The company established a subsidiary near Delhi, and began the process of seeking dealers.[6]

This report examine that this product is initially launching in Lahore’s domestic market the study included both primary and secondary research. The primary study focused on a survey of the competitors and the liking and disliking of the people. Through