BBVA CASE STUDY ANALYSIS

3220 WordsSep 28, 201313 Pages
OPERATIONS MANAGEMENT CASE STUDY ANALYSIS Innovation at BBVA: A review of the BBVA Case with some reflection on how BBVA moving towards an Open Innovation model 18 October 2013 The following document contains a very brief analysis of the BBVA case followed by some thoughts on an open innovation approach bringing together some of the concepts discussed during our lectures in Operations Management. Innovation at BBVA Operations Management Contents 1. Introduction……………………………………………………………………………....2 1.1 BBVA’s Key Characteristics……………………………………………………….2 2. Innovation at BBVA……………………………………………………………..………2 2.1 Core activities and principles………………………………………………………2 2.2 Innovative projects………………………………………………………………….3 2.3…show more content…
2.2 Innovative Projects According to BBVA innovation center, there are a number of continuous successions of innovations offering to their customers’ needs. Most of BBVA innovative projects were idea-led and technology-enabled. When BBVA considered its projects, it is apparent that those projects were driven from the unmet needs or customers’ needs that are not available on the market, which Von Hippel E. defined as “user-driven innovation”5 As Ramis-Pujol and Dröege (2011) studied innovation at BBVA, they found that BBVA developed a large number of new banking services within only two years. They also examined some projects relevant to innovation practice (see table 1) that described how BBVA identified the market and developed these projects before launching to the market. After implementing, some projects were highly successful but some were not. Despite a lack of achievement in some projects, BBVA is still able to exploit the experience made within the projects and to share valuable knowledge to other innovative projects. 4 Ramis-Pujol J. and Dröege H., 2011. Case study of Innovation at BBVA. ESADE University. Von Hippel E. (20 August 2013), User-driven innovation [online], BBVA Innovation

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