BCG Matrix Analysis: Boston Consulting Group

The Boston Matrix is a tool used by marketing managers to make decisions on which products within their portfolio that they should market and under what category on the

The BCG matrix is a model developed by Bruce Henderson of the Boston Consulting Group (NetMBA). The goal of the BCG matrix was to allow fellow marketers to easily analyze a product, whether it be old, or new, as to how effective it was in that particular market and if the product was successful in its overall product growth and market share. When it comes to selling a product, a company must overcome competitors in the same market who are looking to take a piece of the share of consumers. Therefore, in order to be successful, the use of a model such as the BCG allows a marketer to assess their competitive advantages as well as the ability to calculate the relative market share. For example, once you have products that have hit the market and have already established themselves, you can check back and cross examine those products to see which ones are important to your success as an organization and which ones you should contemplate scaling back on because these products may be viewed as questionable.

A Cash Cow is a business unit within a portfolio that has a high market

Problem Statement: Porter Airlines is a new company looking to penetrate the business traveler market

The BCG matrix portrays the perspective of the product portfolio, which is the growth-share matrix. This framework of tool categorizes products within a company's portfolio or within the business units as stars, cash cows, dogs, or question marks according to growth rate, market share, and positively or negative cash flow. By using positive cash flows a company can capitalize on growth opportunities. From this analysis, it can be seen that the products that is growing

Therefore, the firm takes the position of a star in the BCG Matrix. High returns and that attract high costs. The challenges facing the organization rotate within the brackets of consumer bargaining power, competition threats and threat of substitutes for products and services within the healthcare industry (Jeffs,

The BCG Matrix composes organizations along two measurements—business development rate and market share. Business development rate relates to how quickly the whole business is expanding. Market share characterizes whether a specialty unit has a bigger or littler share than competitors.The question mark exists in another, quickly developing industry, however has just a little market share. The question mark status in the BCG matrix is dangerous: It could turn into a star, or it could come up short. ConocoPhillips has needed to carve its capital venture through the downturn, going from $17 billion in 2014, to $10 billion in 2015, at last arriving at $5 billion this year. “That’s the amount of transformation you had to make in this

AS the time progresses the dedicated client are established, AEU will rely on email, direct mail and newsletters to the customer those who are on the mailing list. The goal of the newsletter is to increase the past customer to join AEU for another trip with special deal as newsletter share special both trip and deals to selected group of customer. Under the operation AEU will continue to measure the progress relative to competitors and also the growth of market in which company operate. The product and strategy differentiation is based on competitive strength and its information is concerned with market and

When Internet was introduced in the 1990s, STA Travel experienced an increase in competitors as the Internet was predicted to account for more bookings than offline alternatives. In an effort to respond to the technological

Stars also increase the chance of hits whenever a fan see their favorite artist wearing a certain clothing or drinking a beverage. It makes everyone think its fine to do these things their favorite is a trend setter. Stars are used to combat the uncertainty even when it comes to the news and

The BCGM is comprised of four quadrants, each with an individual entity, though not unrelated to each other. It is also based on a sliding scale from low-to-high, which indicates the linkage between growth and active influence. These sections are: Question Marks, Stars, Cash Cows, and Dogs.

The success in the travel industry depends on the knowledge of the changing trend and maintaining pace with it. The company needs to respond to all technological changes with equivalent measures in order to be in line or even surpass its competitors. Focusing on the users’ and customers’ preferences, wishes, and fears, TripAdvisor will be able to enlarge its brand awareness and hence gain brand loyalty. This will be contributing to the company’s

I ____________________ declare that the assessment completed by me is my own work and research unless otherwise acknowledged

The buyers of the services of travel agencies are consumers, that is, individuals and businesses. For this industry we are dealing with a small degree of concentration, due to the wide range of services.

Abstract: Portfolio matrix is probably the most important tool for strategic marketing planning, especially in