BM0421
Business Research Analysis
Student Name: Qiumi Lv
Student Number: W14006495
Word Count: 3112
Contents
1. Part 1 (a)………………………………………………………………….........….…...2
2. Part 1 (b)…………………………………………………………………………..…....2
3. Part 1 (c)………………………………………………………………………………...3
1. The Research Method and Questionnaire………………………………..….....3
2. The design decisions……………………………………………………………...3
4. Part 2……………………………………………….……………………………….......5
1. (i)..………………………………………………………………………….….....….5
2. (ii).………………………………………………………………………….…….....10
3. (iii)…………………………………………….……………………………….…….13
4. (iv)…………………………………………….……………………………….….…15
5. (v)……………………………………………….…………………………....…..…18
References……………………………………………………………………….……..22…show more content… For example, the questionnaire produced for the Light Rail Transit system, which has gain more and more popular in few decades. Traveling by train, particularly the light rail, becoming a more convenient and convenient trip mode. Secondly, the following step is deciding on response categories. There are some questions of the questionnaire including the basic information of participants, such as age, gender, income and family status. The information could assist with the company to know the other factors whether influence their response, and then the company would have a more suitable plan. The third part of designing the questionnaire is writing questions with considering the developing objectives. And then, ordering the questions, putting them in an order that will be logical and ease respondents. For instance, the LRT has the options under consideration, but the budgetary constrains mean that decisions must be made about which of these to priorities. So, a few questions with the rating scale, helping the company realizes which one is more important for customers. Furthermore, there is a question regarding the price, which might be another factor that the company should be think about. In the end of questionnaire is layout and writing a cover letter/introductory statement. The questionnaire needs to construct a clear, logical, professional and pleasing layout and design. Moreover, the cover letter generally includes the