BMW AG: The Digital Car Project (A) Essay

CONTENT Part A Introduction 4 Current situation analysis 5 SWOT Analysis 5 Marketing mix 6 Competitor Analysis 9 Targeting segmentation analysis 9 External analysis 10 Part B 12 Introduction of digital market 12 Approaches of digital marketing and the relevant benefits 12 Part C 16 Definition of brand 16 How to create the strong brand value 16 Part D 19 Introduction of ethics 19 The ethical marketing of Mini 20 Conclusion 21 Reference 22

[pic] Marketing perspectives for Bayerische Motoren Werke AG (Bavarian Motor Works) TABLE OF CONTENTS An overview of Bayerische Motoren Werke AG----------------------------------P.4 BMW – Mission-------------------------------------------------------------------------P.5 Automobile Market--------------------------------------------------------------------P.9 BMW – “The Ultimate Marketing Machine”-----------------------------------P.12 Customer-driven------------------------------------------------------------------P

their drone project, and shameless draws thin profit margins because of the company’s tendency to reinvest profits. When talking

2478/v10284-012-0001-3 MINI COOPER: CURRENT MARkETING STRATEGY, DIGITAL MARkETING APPROACH, THE BRAND & ETHICAL vALUES OXANA SRIBNYAK ABSTRACT This paper aims to analyse the MINI’s case study to discover which marketing tools have best served to build a world-class iconic car brand. Using knowledge learned over the marketing course, their current marketing strategy will be analysed in detail. The second part will then critically examine the digital marketing approach of the MINI to answer the question of

BMW: Redefining Premium Brand Identity BMW: Redefining Premium Brand Identity MGMT 8700 Strategic Management MBA Trimester 2, 2011 |Patrick Gallagher |20805458 | |Sion Karta |20182345 | |Mark Lim |10468237 | |Wei Zhe Poh |20605321 | |Jackie

The increasing numbers of sub-model cars can also affect the brand quality through increasing any risk issues once launched to the public. Furthermore, according to (Stephen, 2004) Mercedes customers have high expectations about the high quality promised by the company. In 2003, the company

Ethames Graduate School Shamim Ahmed Mojumder Table of content | Page Number | Requirement 1 | P 1.1 | Explain the communication process that applies to advertising and promotion. | 3 | P 1.2 | Explain the organisation of the advertising and promotions industry. | 5 | P 1.3 | Assess how promotion is regulated. | 7 | P 1.4M 1 | Examine current trends in advertising and promotion.How has the ICT impact the above organisation’s advertising and promotion. | 9 | Requirement 2 | P 2.1 | Explain

India‘s population is diverse and ethnically consists of 72 percent Indo-Aryan, 25 percent Dravidian, three percent other. Additionally the CIA reports that English is the official language for national, political, and commercial communication while Hinduism is the primary language spoken with an additional 14 regional dialects commonly used throughout the country. Figure 3 illustrates India as a relatively young country with the total median age of 27.6 years (26.9 years for men and 28.3 for women)

brands that GM encompasses consist of: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Hummer, Oldsmobile, Opel, Pontiac, Saab, Saturn, and Vauxhall. Within all of these companies, GM produces vehicles in 33 countries and in 2005 9.17 million GM cars and trucks were sold globally. Along within the vehicle aspect of GM, the company also owns a financial company known as GMAC Financial Services. This sector of GM offers residential and commercial financing and insurance. Another sector within General

should align to this, providing a clear articulation of the purpose in a way that captures the difference from others, and how it is relevant to the audience. * Business strategy typically refers to a specific business unit, e.g. sports cars, trucks, aero space. At its simplest it defines where and how to