BMW: SWOT Analysis: BMW

3. The acronym SWOT stands for an organizations strengths, weaknesses, opportunities and threats. A SWOT analysis is strategic planning method that evaluates the internal and external performance of an organization to see if it’s favorable or unfavorable to achieve whatever objective you are set out to accomplish. Strengths and weaknesses usually arise from the internal aspect of an organization, whereas opportunities and threats evolve from external components. By performing a SWOT analysis it provides information to managers to help formulate a successful strategy to achieve goals.

Currently the company is the leading car manufacturer in Europe, but their goal is to impact an international market.

Replicability: BMW capabilities that are based on complex and legendary organizational routine are not easy to replicate. BMW development of alternative drivetrains and innovative fascinating cars, investing in traffic solution, engineering, reduction in resource consumption along the value chain, and research on recycling and Second Life use of

This analysis is essential as it provides a broad picture of the external components of the business that hinder the growth of the company and what measures needs to be taken to overcome these issues:

BMW adopts differentiation strategy that gives unique qualities and valued by customers. In car manufacturing industry safety, style or efficiency can differentiate the competitors. BMW and Nissan are top in car market, and their ways are different for example, brand image and values. BMW offer price premium for their products because of high quality and innovation that is valued by customers. According to Calne, J (2015) express the value integrated by BMW, is the uniqueness of the product that approve them to charge a premium price for it. BMW prospers in differentiation strategy and has the following internal strengths. BMW have leading scientific researchers and innovative team that gives them reputation in car

SWOT Analysis is a simple but useful framework for analyzing your organization's strengths and weaknesses, and the opportunities and threats that the company face. It helps you focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you will giving you the opportunity to ward off possible threats from external sources.

SWOT analysis is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It can be completed for a product, place or person.

The business plan can also add with SWOT (Strength – Weakness – Opportunities – Threat) analysis. A SWOT analysis is a method of business planning which consider both the internal (Strength and Weakness) and external (Opportunities and Threat) economics environmental. It helps the business to understand their strength and weakness to develop the business and understand their opportunities and threat, so the business can has a great development of the products and services.

Swot analysis is a planned procedure used by an organization in developing strategic plan for goal and mission accomplishment as well as marketing plan. Swot analysis comprises of scrutinizing an organizations strength, weakness, opportunities and treats in its business environments. Swot analysis explores two types of environments. The first is the internal environments and the second is the external environment. The internal environments emphasizes on the strength and weakness of the business and the external focuses on the opportunities and threats. Swot analysis helps an organization to ask question like what makes as strong as an organization or what makes an organization weak. The opportunities that are available in the market

The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in firms and organizations. SWOT is an short cut for Strengths, Weaknesses, Opportunities, Threats. SWOT analysis is perfect for business planning, strategic planning, competitor evaluation, marketing, business and product development and research reports. The SWOT analysis enables companies to identify the positive and negative influencing factors inside and outside of a company or organization

BMW’’s current market position is lucrative as it owns brands like Rolls Royce Motors, Mini Cooper etc and can convert its resources into sustainable competitive advantage in the long run.

For instance, GM’s Chevrolet is very unique hence attracting more customers. Additionally, the Company diversifies its products. The Company is producing different .kinds of motor vehicles while it is providing other services like repair and maintenance services.

SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favourable and unfavourable to achieving that objective. The technique is credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s using data from Fortune 500 companies.[1]

From BMW’s mission and vision statements, we clearly understand that they’ve two main targets to achieve in

"The mission statement up to the year 2020 is clearly defined: the BMW Group is the world 's leading provider of premium products and premium services for individual mobility."