BMW: The Value Creation Process Of BMW

BMW was found in 1913 by Karl Rapp as an aircraft engine design shop. After WWI, it started building

It was the first BMW vehicle from the Spartanburg, Carolina manufacturing plant and first 100%

30% coming largely from the United States and Japan (where BMW was the leading automobile

Agility and economy are the most important premises in the BMW Group's worldwide production network. The group manufactures its products at 25 sites in over 13 countries on five continents: BMW automobiles are produced at 14 locations. BMW motorcycles are manufactured in Berlin, while MINI and Rolls-Royce production come from Great Britain.

Value chain analysis looks at every step a business goes through, from raw materials to the eventual end-user. The goal is to deliver maximum value for the least possible total cost. It is a systematic approach to examining the development of competitive advantage. The most basic breakdown of primary functions includes inbound logistics, operations, outbound logistics, sales and marketing and service. People should use the other models and frameworks within this software to further differentiate between, and add to, these domains. Product Innovation is one area that is not normally included in the de jure model but is often included in the de facto model. Value Chain Analysis describes the activities that take place in

With billions of dollars invested and hundreds of thousands of Americans employed (Department of Commerce, n.d.), the automobile industry has a vast influence in the United States. Since the time Henry Ford developed the assembly line production (Statista, n.d.) the industry has grown into a global market with no signs of slowing down. Top car companies are constantly searching for new innovations to set them apart from their competitors. Among those companies is Volkswagen (VW). A company which strides in emissions and fuel efficiency turned, not only to be false, but caused a severe amount of damage (Ewing, 2016).

BMW Group is one of the largest and most successful multi-brand automobile manufacturers in the world, headquartered in Munich, Germany. Just like many other

This report aims to find out the relationship between customer value and marketing. In particular, it focuses on the necessity of marketing and the composition of customer value, research on the connection between these two concepts. In particular, it indicates four elements of a market, which are price, place, products, and promotion (4Ps). The other vital part of a market is customer value, it has been divided into instrumental value, hedonic value, expressive value and cost value. Customer value and marketing connect to each other through the supplier help people do better- buying decision and improve products through the customer value.

Firstly, BMW, which is established in 1916, it is a worldwide famous automotive enterprise and thought to be a leading company in field of high class automotive manufacturer. With a history of over one hundred years, BMW develops from a small manufacturing company that produces aero engines into business groups that dominate in the field of high class automotives and produce world-famous aero engines, off-road vehicles and motorcycle (Elias, 2009). In 1928, BMW purchasing the company Fahrzeugfabrik Eisenach to became an automobile manufacturer, all the cars were made in a factory in the Thuringia area of Germany before The Second World War. BMW had many changes during the War, They became a manufacturer of German weapons and put their almost all of the sources to built aircraft engines for the Air Force of German. After war, the first car was the BMW 501 which was built from 1952, even though it was not a commercial success, but it restored the capacity of BMW. At the

Kiichiro Toyoda was the founder of Toyota Motor Corporation and the automotive-centered Toyota Group. Kiichiro was a keen, skillful inventor and the continuous resolve of invention helped him to create the business base acquired from his father, Sakichi Toyoda. With the incessant drive towards innovation and invention, Kiichiro extended into the automotive business and build the groundwork of Toyota Group that you see today.

BMW is currently the 1st most valuable car brand in the world and the 23rd most valuable brand in the world; in 2011 it was the 2nd right behind Toyota. BMW’s brand value increased 10% while Toyota’s brand value decreased by 10%. It currently own “Rolls-Royce Motor Cars” which is a British manufacturer of luxury automobiles and “MINI” which is a British automotive marque which specializes in small cars.

The current process: In 1990s a development process was entailed which is 60-month-long. Two major prototyping

This marketing report aims to examine and explain the marketing strategies of BMW , In this report I will be focusing on:

BMW is one of the most widely know luxury class car manufacturers in the world. They have great branding strategy and technology but the entrance of Japanese manufacturers in the U.S. auto market creates a problem for BMW. Japanese companies have luxury cars that are lower in price and maintenance and they have the technology to compete with these German vehicles.

BMW’s logo is one of the most distinct and globally recognized ever created. The signature BMW roundel