BOSCH Group in India : Transition to a Transnational Organization

629 WordsFeb 24, 20182 Pages
BOSCH Group in India : Transition to a Transnational Organization OSD Case Study The Bosch Group is a leading global supplier of technology and services with a concentration in the areas of automotive technology, industrial technology, consumer goods and building technology. The case describes the structural changes during his lifetime Bosch it’s founding in 1886 to the most recent changes in 2007 launched a transnational organization. Divya Modi(uh13016);Manisha Singh(uh13025);Niharika Srivastava(uh13027);Shruti Jain(uh13046);Uday Kumar(uh13058) 1. Why did Bosch have to go through structural changes as described in the six phases? Did Bosch make the appropriate decisions to match the stage of its life cycles and stage of internationalization? Bosch had to go through structural changes while it was growing to deal with challenges that came with it. The reasons for the structural changes that happened in phases are as mentioned below- • Personal Management (1886 – 1900) Bosch had started dealing in automotive and were fast-growing. Their initial strategy of personal management which was working fine for few employees now demanded a revision. • Functional Structure (1900 – 1925) The company started to internationalize and the workforce was on a constant rise. They had also gone from craft to industrial production which meant more employees and more processes. They had to formalize things to ensure maximum efficiency and it indeed was delivered. •

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