BP Gulf of Mexico Oil Spill

Oil covered everything: beaches, animals, plants, bottoms of boats. Approximately 205.8 million gallons of oil leaked into the ocean and toward the Louisiana shoreline. To put the amount in perspective, that oil could be used to drive a Toyota Prius around the earth 184,181 times (Repanich). All of this pollution and destruction because of one singular company: British Petroleum. Needless to say, the image of BP was tarnished because of this. What can a company do to come back from such a serious setback? This was the question that was faced by the company in 2010 (when the spill occurred), and is still being wrestled with today. By analyzing BP’s “Commitment to the Gulf” ad campaign, the brand’s desired identity is made very apparent. When it comes to oil, nearly all consumers are involved. However, BP does take specific steps in order to narrow down a target audience when it comes to advertising its product. Despite the hardships faced by BP stemming from the spill, consumers still have an addiction to oil. BP, the fourth largest oil company in the world (“Biggest Oil”), has such a firm hold on consumer society that it is a necessity in today’s consumer landscape. By pushing the brand’s identity to its target audience, BP used branding to overcome a severe controversy and rebuild the image it hoped to convey to consumers.

Imagine 2,500 to 68,000 square miles covered in 4.9 million barrels of oil. No, imagine being covered in 4.9 million barrels of oil. Picture yourself gasping for air in an ocean filled with oil. That is exactly what birds, sea turtles, dolphins, and other animals had to do after the most catastrophic oil spill of all time occurred on April 20, 2010.

How did the BP oil spill in the Gulf of Mexico in 2010 affect our economy and environment, and what does the future hold, with regard to the environment, oil drilling, and sustainability?

This presentation features the Exxon Valdez oil spill, which significantly affected the environment in and around Valdez, Alaska. In this connection, Group D will explore: the background information of Prince William Sound, the oil business in Valdez and the event of the oil spill. Next, the team defines the problems – that is, the effects of the spill – what damage did it cause. After, we will diagnose the issues – meaning that the group intends to pinpoint the root causes of the problems. The next step is to substantiate that the stated causes are linked to the issues; to accomplish the aforesaid, the response time and level of preparedness will be analysed. In order to mitigate similar incidents, the team explores action plans that have

The Deepwater Horizon Oil Spill occurred on April 20, 2010 in the Gulf of Mexico. This oil spill was the largest spill in history in front of the Exxon Valdez oil spill of 1989. This oil spill released about 4.9 million barrels of oil into the ocean. This spill not only wreck havoc on the marine life but also the economic players that depended on ocean such as fisherman, tourism, and offshore drilling located along the gulf coast. Along will the spill the oil rig which was named Deepwater Horizon also went up in flames. This proved that the issue went far beyond just an oil rig that blew a line. Since this oil spill had drastic impacts all along the coast, BP which was the most liable for this incident faced criminal charges based on what happened. BP which knew the risks of deep ocean drilling failed to take the necessary safety procedures to reduce the risks of such incident occurring, thus was the reasoning behind placing most of the fault on them and not the other companies. The lack of regulatory oversight led to the issues and cost-cutting procedures opened the rig up to possible malfunctions like the one that occurred. During the spill into the gulf, BP sealed the well with cement which seemed to stop a majority of the oil from escaping the well. BP also recognized that the well was “dead” which was proven wrong when scientists still could conclude was leaking minor amounts of oil into the ocean. This spill not only proved to be harmful to the environment but also

On April 20, 2010, the petroleum industry suffered the largest maritime disaster oil spill in its history known as the Deepwater Horizon oil spill. The Deepwater Horizon oil rig that had been working on a well for BP in the Gulf exploded and went up in flames. Subsequently, massive amounts of oil spilled out into the water, threatening the marine life and those living on the shore. The fire burned for 36 hours before the rig sank into the ocean, leaking dangerous chemicals into the water. Hydrocarbons and oil continued to leak into the Gulf of Mexico for 87 days before they managed to seal the well. “The Gulf spill, which left 11 workers dead and 17 injured, is about the size of Rhode Island, running across the northern Gulf of Mexico between the mouth of the Mississippi River and Florida. It runs wide, threatening the coastlines, and deep, traveling beneath about 5,000 feet of water and 13,000 feet under the seabed,” (Emami, 2010). BP faced an angry uproar from the media, consumers, and environmentalists all over the world. The economy and the environment suffered greatly because of this incident. As investigations began, speculations quickly arose about the morals and capability of the company. The one positive image of BP had been shattered. Customers lost faith in the company and criticized the actions of its executives. Tony

On April 20, 2010, 41 miles southeast of the Louisiana Coast, the largest man-made oil spill in U.S. history occurred in the Gulf of Mexico. The offshore oil rig known as Deepwater Horizon, owned by Transocean and under contract with British Petroleum (BP) exploded. The tragedy took the lives of eleven men. The event caused an estimated amount of 4.9 million barrels of oil to be released into the Gulf of Mexico. To honor the brave men and women whose heroism would help save many on board there was a movie

7 Years ago, in the Gulf of Mexico one of the worst catastrophes that has happened in modern history, happened. Moreover, in the United States. The “BP” Gulf oil spill as you might of hear it called. Although, British Petroleum has made every possible attempt to rename the mishap. Years later this incident has had a huge impact in the local infrastructure. Furthermore, this was a compounding effect on the Gulf, 5 short years since Hurricane Katrina leveled the coast. This was just another hit to the gulf residents. The public relations of BP and this catastrophe were atrocious in the since that BP ran away from the camera while they had no possible answer as to how they were going to stop the massive spill. Another impact was sustained by the

The BP oil spill was one of the worst oil spills to ever happen in the US. There are many factors that caused this horrible spill to happen; to be exact there were eight failures of the oilrig that caused this disaster. The first failure was the cement at the bottom of the borehole was not sealed properly. This caused the oil and gas to start leaking into the pipe leading to the surface of the rig. The second failure was that the valve leading to the surface was sealed improperly with cement. In addition, there were two mechanical valves, which failed to stop the leak of gas and oil. The crew was also to blame because they did pressure tests, which they did not read properly. This made the crew believe the oil well was under control when it was not. The crew also did not spot the leak before the explosion; there was an increase in pressure inside the well fifty minutes before the explosion but the crew did not interpret it as a leak. Next, about eight minutes before the rig exploded, mud and gas began to come out onto the floor of the rig. The crew tried to stop this by activating the blowout preventer, which is at the top of the well, however this caused the blowout preventer to malfunction. The rig had side vents that were suppose to release this mud and gas, but instead it was diverted to a device that separates only small amounts of mud and gas. This device quickly became overwhelmed and flammable gas was sent all over the rig. The alarm on the rig should have sounded

This article discusses the present oil spill in the Gulf of Mexico. The president’s has not changed the Minerals Management Service. In reality, the federal government has no agency tasked with capping undersea oil leaks. All the necessary equipment, along with the expertise for operating it, resides with the private sector. BP will likely bear the full cost of the spill; it has every incentive to deploy its equipment as aggressively as possible. I have seen nobody even attempt to argue, in either practical or theoretical terms, that the government could do a better job of plugging the leak.

On April 20, 2010, 11 men died, and dozens more were injured (Hoffman, 2010). A horrific disaster happened on the BP Deepwater Horizon drilling platform where an explosion on the rig killed 11 workers and led to over 4 million barrels of oil leaking into the Gulf of Mexico, one of the largest oil spills in history (Hoffman, 2010). The oil company BP did many things wrong both before and after this devastating disaster. BPs self-entitled, hubris CEO and Corporate lead to a historical trajectory for the crew of Transocean's Deepwater Horizon. BP had given a pathetic response to the disaster trying to make It seem that it was not as bad as it was, all to ensure it still made more money and its stakeholders were not unsettled by it.

The Deepwater Horizon oil spill has been recognized as the one of the worst environmental disasters, if not the worst, in U.S. history. On April 20, 2010, an offshore oil rig leased by British Petroleum’s (BP) in the Gulf of Mexico exploded in a ball of flames on, killing 11 employees. While much of the nation was riveted by the attempts to cap the mile-deep well, the hidden tragedy was the cloud of tens of millions of barrels oil that was slowly creeping toward land. BP and others would work for over a year to clean up the beaches and wetlands affected by the spilled oil. The impact of this was felt by costal wildlife and those who made their business working in the Gulf and along the shore.

On April 20, 2010, the international community learned that the Gulf of Mexico had endured' what would ultimately become the world's largest oil spill in history and what President Barack Obama would describe as "the worst environmental disaster America has ever faced “(. (2011). Emory International Law Review, 25(3), 1477-1516). The causes of the Deepwater Horizon Disaster are mainly because of the directive style of decision-making. These people are described as efficient, logical, practical, and systematic in their approach to solving problems (Kreitner, R., & Kinicki, A. p.342. (2013). I say this because the directive decision maker tends to stick with the task and are not usually open to any other options in achieving a certain task. It could be that because of this the accident with the Deepwater Horizon Disaster happened. Both companies, the Transocean Ltd. and BP had their own ideas of how situations should be handled. Neither of them wanted to give in to admitting they were wrong in the decisions they had made or not made leading up to the accident. They did not want to use the information given to them by employees of the problems that were arising among the oil platform. The accident fell mainly on BP and left them as a

We all know that people make mistakes, but are businesses making too many mistakes and not caring at all that they have large effects on people, the environment and many other things.

Recently, oil spill management has become a serious concern and subsequently, it has become a big issue as it takes a large, specifically trained team effort to solve the devastating problem. It also requires consistent efforts of the workforce. The Oil Spill in the Gulf of Mexico was perhaps another major contributing factor to highlighting the need for Oil Spill Management to be addressed. The director of the US Bureau of Ocean Energy Management Regulation and Enforcement, Michael Bromwich stated that this oil spill proved that oil and gas organizations were not prepared to deal with oil spills. (Merolli, 2010).