BP Oil Spill

Oil covered everything: beaches, animals, plants, bottoms of boats. Approximately 205.8 million gallons of oil leaked into the ocean and toward the Louisiana shoreline. To put the amount in perspective, that oil could be used to drive a Toyota Prius around the earth 184,181 times (Repanich). All of this pollution and destruction because of one singular company: British Petroleum. Needless to say, the image of BP was tarnished because of this. What can a company do to come back from such a serious setback? This was the question that was faced by the company in 2010 (when the spill occurred), and is still being wrestled with today. By analyzing BP’s “Commitment to the Gulf” ad campaign, the brand’s desired identity is made very apparent. When it comes to oil, nearly all consumers are involved. However, BP does take specific steps in order to narrow down a target audience when it comes to advertising its product. Despite the hardships faced by BP stemming from the spill, consumers still have an addiction to oil. BP, the fourth largest oil company in the world (“Biggest Oil”), has such a firm hold on consumer society that it is a necessity in today’s consumer landscape. By pushing the brand’s identity to its target audience, BP used branding to overcome a severe controversy and rebuild the image it hoped to convey to consumers.

Every day individuals take the true beauty of our nation by visiting recreational areas along with beaches. Oil spills create nothing, but negative effects on the areas that it happens in. Many plants and animals are affected by this negative disaster which sickness the animals or some even die from it. Maybe if more time and money was spent working on having more efficient renewable energy sources than digging up a source of fuel that will eventually run out we would not have as much of a problem.

With all of the disasters mankind has caused to this earth, one might wonder if things like earthquakes, hurricanes, tsunamis, etc. are nothing more than a response to our actions. The BP oil spill, which took place in the Gulf of Mexico, is easily recognizable as the worst oil spill disaster in American history. More than 200 million gallons of crude oil leaked into the Gulf of Mexico for 87 days total. The entire 16,000 miles of the Gulf coastline were affected. This included Texas, Louisiana, Florida, Alabama, and Mississippi. The oil may have stopped gushing in 2010, but it has yet to stop washing up on the shore.

How did the BP oil spill in the Gulf of Mexico in 2010 affect our economy and environment, and what does the future hold, with regard to the environment, oil drilling, and sustainability?

A little over seven years ago, on April 20, 2010, the BP oil company’s actions created the greatest manmade disaster to the environment in the United States history. In the aftermath of this disaster, thousands of marine organisms were injured and placed in life threatening scenarios. Thanks to the spill, the Gulf of Mexico and other parts of the ocean surrounding the gulf was flooded with an estimated amount of 205.8 million gallons of oil (Sakashita). The damages to the ecosystem and other organisms in the environment was detrimental, but the quantity loss of such a finite resource was devastating to the world. Society over uses and wastes non-renewable resources, therefore, should convert to a more infinite source of energy.

Our Earth is something very sacred. It’s a home for every living thing that has obtained this planet. There is only one, and sometimes that escapes our dear minds. How long will it last? How long shall it be before humans cut the last tree, shoot the last deer, or pollute the last bit of water? Humans have used the Earth in various ways for their own selfish reasons because it is so resourceful. It is very easy to manipulate what is given to us, especially when it is given in an abundance. The Earth has to treat itself as its own doctor due to the constant damage it is dealing with. It also has to constantly restock up on all essential resources, because since the Earth has been created, it’s one job was to be a supplement of needs for the

The Deepwater Horizon Oil Spill occurred on April 20, 2010 in the Gulf of Mexico. This oil spill was the largest spill in history in front of the Exxon Valdez oil spill of 1989. This oil spill released about 4.9 million barrels of oil into the ocean. This spill not only wreck havoc on the marine life but also the economic players that depended on ocean such as fisherman, tourism, and offshore drilling located along the gulf coast. Along will the spill the oil rig which was named Deepwater Horizon also went up in flames. This proved that the issue went far beyond just an oil rig that blew a line. Since this oil spill had drastic impacts all along the coast, BP which was the most liable for this incident faced criminal charges based on what happened. BP which knew the risks of deep ocean drilling failed to take the necessary safety procedures to reduce the risks of such incident occurring, thus was the reasoning behind placing most of the fault on them and not the other companies. The lack of regulatory oversight led to the issues and cost-cutting procedures opened the rig up to possible malfunctions like the one that occurred. During the spill into the gulf, BP sealed the well with cement which seemed to stop a majority of the oil from escaping the well. BP also recognized that the well was “dead” which was proven wrong when scientists still could conclude was leaking minor amounts of oil into the ocean. This spill not only proved to be harmful to the environment but also

The Deepwater Horizon oil spill, also known as the BP oil spill was located in the Gulf of Mexico in April 2010. This was the largest due to the impact it had on the environment. The oil company British Petroleum, chartered a mobile drilling rig that was drilling a deep exploratory well thousands of feet below the sea level. The rig was located in the Macondo Prospect in the Mississippi Canyon. The spill was first discovered when large amounts of oil were starting to spread around the rig site. This leak is considered to be one of the worst human inflicted disasters to have ever taken place. It has been an important topic in both political and economic discussions and an extremely costly event. BP has taken the blame for the spill, but a problem with the rig was what initiated the disaster when methane from the well rose into the rig and ignited it. This could have been avoided if there were more safety regulations in place and a better security net. Both the government and oil companies should ensure their equipment and drilling methods are completely safe before putting the environment at such risk.

It was the biggest oil spill in United States history with total of more than 200 million gallons of crude spilled.

BP is one of the largest company producers in both oil and natural gas in the United States, venturing on exploration and discovery, Deepwater drilling and gas supply chains. On April 20, 2010, 11 men lost their lives after an explosion in the semi-submersible drilling on the Deepwater Horizon oil rig working on the Macondo exploration well for BP in the Gulf of Mexico. The well blowout and subsequent oil spill pumped 3.2 million barrels in the Gulf of Mexico the biggest marine disaster in US history. The fire burned for 36 hours before the rig sank, and the hydrocarbons leaked into the Gulf of Mexico before the well was closed and sealed. After the explosion and sinking of the Deepwater Horizon oil rig, a sea-floor oil gusher flowed for 87 days, until it was capped on July 15th 2010.

As of today the 2010 Oil spill stands out as the worst in history. BP set aside 43 billion for cleanup and fines. In 2012, BP agreed to accept criminal responsibility for the disaster and agreed to pay $4.5 billion to the US government, thus settling its criminal liability in the spill (Howgego, 2015). Now, legal efforts have focused on the amount of civil penalties the firm must pay, both to businesses and individuals affected by the spill and to cover environmental clean-up costs. Also in 2012, BP reached a $9.2 billion civil settlement and agreed to put $20 billion into a trust to pay to businesses and individuals (Schwartz, 2011). However, legal proceedings have continued after BP said it had been forced to pay compensation to some businesses

In the wake of one of the worst oil spills since the Exxon-Valdez disaster, a massive inquiry into the underlying cause of the Deepwater Horizon tragedy has begun. Many people are wondering if this was a case of poor engineering, corporate greed, negligence, or even simple operator failure. Regardless of the cause, the crude oil is beginning to reach the United States coastline, and a guaranteed fix for the leak is nowhere in sight. In today's technologically advanced world, when a disaster like this occurs it is the responsibility of those involved to do what is ethically right, and to immediately take action with all available resources without "pointing fingers".

BP was the ªrst of these companies to change from a reactive to a proactive

On April 20, the explosion on the Deepwater Horizon drilling rig in the Gulf of Mexico led to the largest accidental release of oil into marine waters in history. As a result, a huge loss of money and life was caused and affected serious environmental damage to wild animals and water pollution. BP was accused of their irresponsibility that it took 87 days before the well was closed and sealed. BP’s shares

The BP oil spill happened on April 10th at approximately 11:50 am of the year 2010. The BP oil spill is one of the largest spills in the history of the U.S. and one of the largest unintentional spills in history. The oil in which was spilled was in the Gulf of Mexico. The spill did not only harm the environment, but 11 lives were taken in total from the spill. It took 87 days to clean up most of the oil.