BP Oil Spill Executive Summary

This paper includes information regarding the BP Oil spill. References are listed at the bottom.

Oil covered everything: beaches, animals, plants, bottoms of boats. Approximately 205.8 million gallons of oil leaked into the ocean and toward the Louisiana shoreline. To put the amount in perspective, that oil could be used to drive a Toyota Prius around the earth 184,181 times (Repanich). All of this pollution and destruction because of one singular company: British Petroleum. Needless to say, the image of BP was tarnished because of this. What can a company do to come back from such a serious setback? This was the question that was faced by the company in 2010 (when the spill occurred), and is still being wrestled with today. By analyzing BP’s “Commitment to the Gulf” ad campaign, the brand’s desired identity is made very apparent. When it comes to oil, nearly all consumers are involved. However, BP does take specific steps in order to narrow down a target audience when it comes to advertising its product. Despite the hardships faced by BP stemming from the spill, consumers still have an addiction to oil. BP, the fourth largest oil company in the world (“Biggest Oil”), has such a firm hold on consumer society that it is a necessity in today’s consumer landscape. By pushing the brand’s identity to its target audience, BP used branding to overcome a severe controversy and rebuild the image it hoped to convey to consumers.

The spectrums of oil spill issues are diverse and large. They range from environmental issue to economic, ecological, ethical, politics and policies. Among many other oil spills, the BP oil spill in the Gulf of Mexico, occurred on April 20, 2010 was recorded as the greatest environmental disaster in our history (BP leak the world's worst accidental oil spill, 2010).

With all of the disasters mankind has caused to this earth, one might wonder if things like earthquakes, hurricanes, tsunamis, etc. are nothing more than a response to our actions. The BP oil spill, which took place in the Gulf of Mexico, is easily recognizable as the worst oil spill disaster in American history. More than 200 million gallons of crude oil leaked into the Gulf of Mexico for 87 days total. The entire 16,000 miles of the Gulf coastline were affected. This included Texas, Louisiana, Florida, Alabama, and Mississippi. The oil may have stopped gushing in 2010, but it has yet to stop washing up on the shore.

How did the BP oil spill in the Gulf of Mexico in 2010 affect our economy and environment, and what does the future hold, with regard to the environment, oil drilling, and sustainability?

A little over seven years ago, on April 20, 2010, the BP oil company’s actions created the greatest manmade disaster to the environment in the United States history. In the aftermath of this disaster, thousands of marine organisms were injured and placed in life threatening scenarios. Thanks to the spill, the Gulf of Mexico and other parts of the ocean surrounding the gulf was flooded with an estimated amount of 205.8 million gallons of oil (Sakashita). The damages to the ecosystem and other organisms in the environment was detrimental, but the quantity loss of such a finite resource was devastating to the world. Society over uses and wastes non-renewable resources, therefore, should convert to a more infinite source of energy.

The Deepwater Horizon was a nine year old, ultra-deepwater, dynamically positioned, semi-submersible, offshore drilling rig built in South Korea. In 2008, British Petroleum (BP) leased it from Transocean to drill for oil in the Gulf Coast. In September 2009, the rig drilled the deepest oil well in history at a depth of 35,055-feet. On April 20, 2010 while drilling the rig exploded at 9:45PM (CST), killing eleven workers and injuring seventeen others. It was caused when methane gas from the well shot all the way up and out of the drill column, expanded onto the platform then ignited and exploded. The explosion then led the rig to burn, with the resulting fire unable to be extinguished 2 days later it sinked leaving

Our Earth is something very sacred. It’s a home for every living thing that has obtained this planet. There is only one, and sometimes that escapes our dear minds. How long will it last? How long shall it be before humans cut the last tree, shoot the last deer, or pollute the last bit of water? Humans have used the Earth in various ways for their own selfish reasons because it is so resourceful. It is very easy to manipulate what is given to us, especially when it is given in an abundance. The Earth has to treat itself as its own doctor due to the constant damage it is dealing with. It also has to constantly restock up on all essential resources, because since the Earth has been created, it’s one job was to be a supplement of needs for the

The Deepwater Horizon Oil Spill occurred on April 20, 2010 in the Gulf of Mexico. This oil spill was the largest spill in history in front of the Exxon Valdez oil spill of 1989. This oil spill released about 4.9 million barrels of oil into the ocean. This spill not only wreck havoc on the marine life but also the economic players that depended on ocean such as fisherman, tourism, and offshore drilling located along the gulf coast. Along will the spill the oil rig which was named Deepwater Horizon also went up in flames. This proved that the issue went far beyond just an oil rig that blew a line. Since this oil spill had drastic impacts all along the coast, BP which was the most liable for this incident faced criminal charges based on what happened. BP which knew the risks of deep ocean drilling failed to take the necessary safety procedures to reduce the risks of such incident occurring, thus was the reasoning behind placing most of the fault on them and not the other companies. The lack of regulatory oversight led to the issues and cost-cutting procedures opened the rig up to possible malfunctions like the one that occurred. During the spill into the gulf, BP sealed the well with cement which seemed to stop a majority of the oil from escaping the well. BP also recognized that the well was “dead” which was proven wrong when scientists still could conclude was leaking minor amounts of oil into the ocean. This spill not only proved to be harmful to the environment but also

As the National Commission report put it: “The immediate causes of the Macondo well blowout can be

Oil drilling is a phenomenon that’s been since the late 1850’s, and makes the oil as cheap as fifty dollars a barrel for consumers all around the world. Oil drilling first began in 1859 when George Bissell and Edwin L. made the first successful drilling rig on a well in Titusville, Pennsylvania. Offshore drilling began in the late 1800’s and by 1897 the first offshore well was producing oil. When citizens think of offshore drilling the first thing that usually comes into mind is the BP Deepwater Horizon oil spill that began on April 20, 2010. It killed 11 workers, and at least four species of marine animals were killed off from its effects (Offshore Drilling). Offshore drilling is a hazardous way to mine oil, and even though it may seem to

BP Exploration and Production, Inc. (BP) (defendant) and Anadarko Petroleum Corporation (Anadarko) (defendant) co-leased oil and gas rights in the Gulf of Mexico (Gulf) and co-owned a producing well on the leasehold. A blowout occurred in the well while Deepwater Horizon, a mobile offshore-drilling unit (MODU) owned by Transocean (defendant), was engaged in drilling operations on the well. Deepwater Horizon broke off the well and sank. As a result, oil flowed from the well, through what remained of the riser that had connected the well to Deepwater Horizon, and into the Gulf. The United States government (plaintiff) sought to impose joint and several liability on all defendants under the Oil Pollution Act (OPA), 33 U.S.C. §§ 2701-04, for the

The purpose of this paper is to examine one of the largest offshore oil spills in U.S. history, BP’s Deepwater Horizon explosion in 2010. This paper seeks to investigate closely the system and the reasons of failure, to answer the questions behind numerous studies on this accident, Is Deepwater Horizon explosion inevitable? and What can we do to avoid such accidents?

Five years ago, when disaster struck in the Gulf, these robots, lacking high-flow pumps, couldn’t do that. On April 20, 2010, about 50 miles off Louisiana, an explosion on the Deepwater Horizon rig killed 11 workers and triggered the worst oil spill in U.S. history. The blowout preventer, a key safety device that sits atop a well and is designed to seal it in an emergency, failed to activate. For 87 days, until BP’s Macondo well was capped, more than 100 million gallons of oil gushed into the

BP (British Petroleum) is one of the leading companies that are delivering energy products and services to the people around the world. In this report, we studied BP’s risk management plan for preventing oil spill. The main reason for choosing BP and its oil spill preparedness plan is that the oil companies have become increasingly vulnerable to unwillingly cause disasters and BP is one of them. An event that highlighted this vulnerability and subsequently drew attention to the need to investigate, is the BP oil spill in 2010 was one of the worst oil disasters that affected environment adversely. Issues such as these have been a serious concern for the oil companies around the world.