BSA 310 Week 2: Service Request SR-kf-013 Paper

By Kudler Fine Foods adding the frequent shopper program this can only be enhanced. Their employees have to be trained on all areas of the frequent shopper program. They will need to know this so that they can explain to customers how to use it, how they can sign up for it, and the benefits to the customers for being a part of this program. The employees will also need to let the customers know that their information will be kept safe and confidential from all outsiders. The frequent shopper program will be able to reward the customers that buy higher price items better. This will give Kudler a chance to target these items to be sold more and build better profits.

Kudler Fine Foods is a gourmet establishment. The first store was opened in 1998 and was such a success that many more will be opening. This gourmet shop was created in the vision the owner was searching for: a place where gourmet foods can be purchased at an affordable price. Kudler Fine Foods employs many employees. These employees have rights that must be adhered to.

Laws and policies exist at all levels of society; they are the foundation of how a business or a society functions. From personnel management to driving a car, laws and policies govern execution of these actions. In this paper, I will summarize a situation I encountered at work, and explain how it correlates to the content of Chapter One, (Bagley & Savage, 2010).

Kulder Fine Foods wants to create a frequent shopper program to help their customers by rewarding them, but also wanting them to be protected by malicious entities that might want to do them harm. In developing a Frequent Shopper Program, Kudler ne Foods (hereby known as Johnson) will need to implement, and adhere, to strict policies and guidelines that will protect the patrons that shop at the establishments of Kudler. We can also use different modeling structures to find what kind of Frequent Shopper Program works best for Kudler. By contacting an outside agency, such as Management Science Associates, Inc., (MSA) we are able to look at data that will tell us the demographics of who is

Kudler’s Fine Foods does not appear to offer deli services, vitamins and supplements, or other typical grocery store items found in competitor stores. Depending on the results of Kudler’s

Marketing, sales, and service are three major areas that e-CRM’s should put most focus and value to for the total business package. Kudler needs to establish a formal business plan for the Frequent Shopper Program before inception of the e-CRM project. The plan requires a detailed outline that brings forth these elements pertaining to the compiled projected costs, tangible financial benefits, and intangible strategic benefits, also risk assessments for the project.

There are many considerations that Kudler Fine Foods at La Jolla, Del Mar, and Encinitas must make in order to incorporate a Frequent Shopper Program at all of the locations. The areas of concern will be in decisions of software design, hardware and network(s), and human computer interfaces. The Frequent Shopper Program requires a simple process to make an easy transition to the program. Too intricate of process will cause a hardship to this new program.

In the world of upscale specialty foods, Kudler Fine Foods is one of the leaders in the San Diego metropolitan area. Capable of providing the finest foodstuffs, wines, and specialty foods as well as attention to detail and customer satisfaction, the

Kathy Kudler founded Kudler Fine Food. She was once the VP of marketing for a large defense contractor. Weary of the constant travel and the pressures of corporate life, Kathy was looking for other opportunities. As it happened, Kathy relieved her stress through gourmet cooking and on a shopping trip for ingredients for a gourmet meal. Kathy suddenly realized there was an opportunity for an upscale epicurean food shop in La Jolla. Kathy developed a business plan, obtained financing and six months later, on June 18, 1998, the first Kudler Fine Foods opened. Within nine months the store was at break-even and was profitable for the year. In 2000, a second store was opened in Del Mar and in 2003 a third

You can limit your coupons to smaller amounts until you see what kind of response you get. We recommend using the company as one tool in a well-planned marketing campaign. No restaurant should rely solely on incentives for marketing purposes because the practice could devalue your menu prices and attract too many bargain hunters who don’t plan to return. However, cautious campaigns to fulfill specific objectives -- such as filling seats on weeknights -- makes sense.

Program promos: when releasing a new restaurant to the market, by creating up with sales poster or brochures to some existing or current customer, for example introducing a package with friends, free drink or free cake of the months or discount 10% if the customer stills a student, help to gain awareness to a new customer.

Retail outlets and emailing influential people on the product’s behalf similar developments are likely to continue in the future whereby consumer targets become active participants in the design and implementation of marketing communication efforts.

At the end of the day the satisfaction of the customer will be the deciding factor in whether or not they continue to shop at that store and whether or not they will promote that location to their friends and family, which can make or break a business. By tracking the purchases that a customer makes, the business can create a profile in each particular customer and can use this information to tailor their marketing to that specific demographic. In his TED talk How stores track your shopping behavior, Ray Burke takes a look at a particular shopper’s purchase history and notices that they are consistently purchasing peaches among other things. Burke points out that a great way to entice shoppers to visit a store and build customer loyalty is to “send them a mailer for peaches, we know they like that. We can send them some coupons” (Burke). If the store did not keep track of the customer’s shopping history, their advertisements would be a shot in the dark in hopes of enticing a customer. A store can send out an advertising with a great deal on cat food, but if the person receiving the advertisement doesn’t have a cat or need cat food then their mailer just became trash and the business has lost money. With the customer’s purchase history being utilized by the business to personalize their advertisements, the advertisement is far more likely to be kept and used by the customer since they are known to purchase the thing that’s on sale. The key to customer retention and customer loyalty is a happy customer. With all of the different stores that a customer can choose from, they most likely have a wealth of options to choose from, so the business has the task of enticing the customer to visit their store and continue coming back. By personalizing their advertisements and

Passionate about gourmet food and cooking, Kathy Kudler founded Kudler Fine Foods in 1998. Since then, Kathy’s store has successfully expanded into three locations in Del Mar, La Jolla, and Encinitas. Kudler Fine foods offer gourmet quality imported and domestic food products including bakery items, meat and sea food, produce, cheese and diary, and wine. The Kudler Fine Food operation is experiencing great success and opportunities for further growth are abound. Kathy is currently focusing on expanding her organization, and is seeking a suitable spot for her next shop. The Kudler Fine Foods mission

Next to their Electronic Direct Mail program Sara Lee targets new customers through web exposure and through their stores. Sara Lee’s customers with value-points are registered and placed in Sara Lee’s loyalty program. In order to successfully close a sale of their potential customers, Sara Lee has a sales team which is working hand-in-hand with their marketing team which provide key information about the prospective clients.