Name: Sharanjeet Singh Bath
Q.1 Does BSB, Inc. enjoy any competitive advantages or core competencies?
Yes, BSB Inc has the competitive advantages and core competencies in the following ways –
They are well established, national client serving company with university and college as one of the core line of business.
Centrally located in campus, with additional two locations for distribution at strategic points. This shows the good facilities availability for delivery.
Has been in operation in campus for 10 years. Manager has been in campus for past 18 months. This indicates the good Market Knowledge.
They had quick delivery with lower cost that is reflected in the use of bicycle for transportation.
In recent past they have…show more content…
Operating processes has to be speed up to meet the delivery time.
As mentioned earlier she need to fully exploit and elevate the grill facilities.
At this stage, the grill is only open from 11 AM to 10 PM; she can have extra shifts to meet the existing demand.
In future, she will have to analyze the situation of demand and increase the facilities for grill.
This will increase her inventory and extra manpower to meet the demands and delivery schedule.
Q.5 what would be a good service strategy for Kershaw's operations on campus to meet the food court competition?
Add new types of item and variety to beat the competition.
Toppings and pizza variety to increase to beat the competition from Pizza hut.
Extend the timings of operations, to provide pizza at times when Pizza Hut is closed.
Their main attraction to the students and others will be providing delivery service and on phone orders. They should tap on this and advertise for delivery time.
Meet the delivery time with good quality.
Opening of additional grill area, especially at the cafeteria which is centrally located.
Keeping to her original policy of low price and affordability.
She can have a look at the raw material supply chain to reduce cost and improve