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BSBMGT616A Assessment 2 V15

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STUDENT NAME: MARIANNA SOFIANIDOU

STUDENT ID NUMBER
COURSE: ADVANCED DIPLOMA OF MANAGMENT

201301004
UNIT OF COMPETENCY: WEEK 6
Assessment no:# 2
TITLE OF ASSESSMENT: BSBMGT616A Develop and implement strategic plans
DATE DUE: 1/6/2015 DATE SUBMITTED:2/6/2015

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This assessment task must be submitted online by the due date specified by your Trainer/Assessor and Assessment Plan for this unit of competency. Any variations to this arrangement must be approved in writing by your assessor.
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Acknowledgement of original work, free from plagiarism as per Assessment Plan
Special needs (considerations if required see Access & …show more content…

All managers agreed that marketing and sales is a strong point for MacVille. The marketing communications and promotions mix seems to be working well, particularly with the social marketing that MacVille has introduced in the past year. Technology developments are helping MacVille to reduce costs, yet expand the message via internet marketing activities.
Service is another strong point for MacVille, which enjoys a good reputation in this field. The installation, after-sales service, complaints handling and training all get top marks from our customers. Some of MacVille’s procurement policy has helped in this regard, with MacVille outsourcing work where it cannot meet customer demand. The policy of putting the customer first and guaranteeing service calls within 24 hours has been a key reason for the increased sales.
In a brainstorm with the CEO and senior managers, the following points were noted. When asking about the potential for opportunities, threats and competitors, the consensus was:
Moving into the new Sydney market, where the bulk of espresso machines are sold each year, and from which a major (but ineffective) competitor has withdrawn.
Other opportunities could be found in strategic alliances with coffee bean suppliers, where market penetration could easily be achieved and costs of advertising and service could be shared.
There was also concern about the raising

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