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BSBMKG515A Assessment Task 01 Mod

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CRICOS Provider no. 01718J (VIC) 01459A (WA) Marketing Audit Plan
Submission details
Candidate’s Name

Phone No.

Assessor’s Name

Phone No.

Assessment Site

Assessment Date/s

Time/s

The Assessment Task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor.
Submit this document with any required evidence attached. See specifications below for details.
Performance objective
For this assessment candidates are required to review a provided case study marketing plan and design a plan to audit the marketing activities of the organisation.
Assessment description
In this Assessment Task, you are required to prepare for a marketing audit by developing a plan …show more content…

Rose stressed that they were looking for a variety of methodologies to be used in the marketing audit including one-on-one interviews with the key participants, use of customer focus groups that she could facilitate and research of data available for market research firms and government agencies.
To assist you with the marketing audit, Rose gave you a copy of the marketing plan and provided the following research data for you to use in your report:
Australian Bureau of Statistics data
IBSA World market research
Australian Treasury reports.
Rose also outlined the key participants, apart from herself, that could be involved in the audit process. These included:
Mario Sarto – owner, who could provide reasons behind the decisions and directions given
Eric Yeung – accountant, who could provide financial data on costings and profitability
Adriana Como – sales and promotions, who could help with the internal operational problems with the marketing process.
Marketing Plan
Sarto’s Gourmet Pasta December 2008

Table of Contents
1.0 Executive Summary 6
2.0 Situation Analysis 8
2.1 Market Summary 8
2.2 SWOT Analysis 10
2.3 Competition 11
2.4 Service Offering 13
2.5 Keys to Success 14
3.0 Marketing Strategy 16
3.1 Mission 16
3.2 Marketing Objectives 16
3.3 Financial Objectives 16
3.4 Target Marketing 16
3.5 Positioning 17
3.6 Strategy Pyramids 17
3.7 Marketing Mix 18
3.8 Marketing Research 19
4.0 Financials, Budgets, and Forecasts

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