BSBMKG605B Evaluate International Marketing Opportunities Assessment Task 1

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Market review
Submission details
Candidate’s name

Phone no.

Assessor’s name

Phone no.

Assessment date/s


Instructions to Students
1. You must accurately complete the Student Assessment Pack.
2. Your Assessor may want to discuss written answers with you to get further evidence of your understanding and to check that it is your original work
3. You need to submit Assessment Cover Sheet for each assessment.
4. You are permitted to use dictionaries and to seek support, as required.
5. Where your work has been deemed as unsatisfactory, you will be permitted to resubmit the assessment. Refer to RGIT reassessment policy and procedure.
6. Unless the assessment task specifically allows pair work or group activities such as
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Your assessor will be looking for: whether you have clearly identified a viable international market for entry by the organisation outlined in the case study provided whether you have conducted sufficient research to assess and analyse the market a market review report that includes detailed research organised under the headings listed in the procedure.
Adjustment for distance-based learners: no variation of the task is required a follow-up interview may be required (at the discretion of the assessor). documentation can be submitted electronically or posted in the mail.

Case study: Bonatelli Wines Pty Ltd
Bonatelli Wines is located in the heart of the McLaren Vale wine district in South Australia. A producer of fine boutique red wines, the winery is located on a 65 acre property surrounded by estate vineyards producing Cabernet Sauvignon, Shiraz and Merlot.
The business is owned and operated by Tony Bonatelli and the mission is simple: produce quality, boutique wine at a reasonable price, with the aim of building customer loyalty and securing repeat purchases. Tony’s goal is to establish and maintain a thriving family business that provides an enjoyable lifestyle and comfortable standard of living.
In Australia, Bonatelli Wines has no branded product for sale, initially selling its produce in bulk to larger wineries. However, they have now successfully launched a range of bottled red wines

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