BTEC LEVEL 3 BUSINESS UNIT 3 P1

enabled Chrysler to begin selling cars in Europe and compete with Ford and GM on

commonly talked about is chevy, ford, and dodge as these cars were the big names back in the

The automobile was just entering mass production, i.e. a mass of so-called manufacturers, which finally topped

Not only selling products, dairy firms are also focused on positioning their sales services, increaseing more useful values of their dairy products. The most popular ones are the establishment of the clubs and health advice farms for free such as Enfa A + by Mead Johnson, Anlene of Fonterra, Calcimex of Dutch Lady, Gain Advance IQ of Abbott, etc. There are some firms which established the nutrition centers such as Vinamilk, Dutch Lady, particularly Dutch Lady, they would establish a regular nutrition hotline advises for their customers.

Coffee House try out selling their ice cream or Sherbet in the same market and the same customer. Coffee House made their ice cream free for the 2 days it's been released and now they give out free ice cream coupon.

Post World War II the creation of what is known as the “Big Three” comprised of Ford, General Motors, and Chrysler dominated the American automotive industry, earning massive profits. This domination of the market known as an oligopoly was destroying the diversity of the American car market. As Lifson mentions smaller manufactures such as Hudson, Nash, Packard, as well as, Studebaker were doomed in wake of the big three. The oligopoly was making the car market less and less diverse as time went on.

While three brands give us the collective power, we have to be careful to market them uniquely so

on the market which should help to strengthen the brand, they also had further opportunities

The success of the company were introducing the new high quality product to the customers and focused on the work hard to create brand name.

The consumer driven strategy adopted by the company at the time was innovative as instead of telling the consumer what to like the company brought them products that

The value proposition of the firm is more for the same. They are offering quality, and great design but at somewhat affordable prices. Their brand name is not widely recognized, but with a structured marketing plan, and imaginative advertisement they can increase the awareness of their products. If the same was successful, their profits would increase, which would lead to their development, and maybe even a change in the value

Many now are becoming more and more health conscious and wanted to stay healthy or free from any diseases. However, there are thousands of dairy products globally therefore tight competition cannot be taken for granted. Aside from the known nutritional fact it can give, the company must have a solid plan as to how they can sustain their business. Advertisement for instance is one of the well used method that every company utilize to get the public attention. Some uses the internet to advertise their product and to make it more convincing, others hired and paid a famous artist to endorse it. Pay attention too, to the overall look or packaging of the product. There are some consumer that based their choice to the packaging of the product they buy. Furthermore, companies can actually collaborate to different wellness company that can tie up their product to their health program. Example, a maternity clinic, the doctor can recommend and prescribe the maternity milk to the pregnant woman. This work too, to a neonatal care where they can suggest the milk. Lastly, the biggest advantage you can make is to ensure the affordability of the product. Review the company's supply chain flow, determine which part of it you need to revise and reconstruct by doing such process you are maximizing your resources by not sacrificing the quality and most important of all is the price of your

· Track record of innovation and sustained investment, particularly around our menu, operations and Brand

Brand recognition and strategy was a struggle during the first year. Global Imports purchased market judgment to gauge how well the products were selling, and to see if they were meeting consumer needs. Unfortunately, we had to rebrand the workhorse and innovators product line, as they did not sell very well during the first year. However, as the second year approached we found that in comparison to the other competition that was meeting product needs for workhorse and innovators we could boost sales and revenue. Even though we rebranded, we found that introducing another product would also increase sales and possibly increase sales in other areas as well. As an end result the workhorse and innovators brands actually did become profitable. Whereas, the diverse line cost more money to produce than anticipated. Furthermore, then one thing that hurt the firm in the last stages was the firm did not purchase the market judgment to

The competition between the German brands is as furious as ever .BMW, Mercedes Benz &Audi, All three have held on to a specific brand image and reputation. Mercedes –Benz is facing a very strong competition with Japanese cars.