BUSN 460 Senior Project Week 2 CANGO Video Analysis Set 2 Answer

1566 Words Jun 2nd, 2015 7 Pages
Week 2 Video Analysis
BUSN460, Senior Project, DeVry University Online
WEEK 2 VIDEO ANALYSIS 2

Table of Contents of 6 issues facing CanGo:
Issue 1: Absence of planning for the startup business ………………………………….. 3
Issue 2: Missing strategic planning for the future of the company ……………………... 4
Issue 3: Failure to utilize team strategic planning ……………………………………….. 5
Issue 4: Lack of direction and good communication practices …………………………. 6
Issue 5: Deficiency in communication and organizational/prioritization skills …..…….. 7
Issue 6: Absence of clear direction and prioritization from management ………………. 8
WEEK 2 VIDEO ANALYSIS 3
Week 2 Video Analysis

Issue 1: Absence of planning for the startup business.
Analysis and
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It is clear that CanGo did not have any type of formal strategic plan for moving forward. All the members of the planning team needed to be on the same page. Andrew, the company’s Director of Marketing, just seemed to be thinking about having fun. “I know this is a hard concept, but we’re talking about fun. You know fun? Remember when you were young?” (Prentice Hall, 2002) while Ethel, the Director of Accounting, was concerned more about the financial aspects of online gaming, how it’s going to impact the organization, and where it is going to take the company. Elizabeth, the CEO and company founder, needs to have another meeting with the key members of all the departments and pay attention to her staff’s concerns pertaining to the online gaming venture before moving any further with the online gaming plans.
Issue 4: Lack of direction and good communication practices
Analysis and Recommendation:
The Director of Operations assigned Nick, a senior staff member, the task of developing an implementation plan. There was a brief description of the different tasks involved with this project. The conversation was purely one sided. Without the necessary feedback the result was a loss of clarification. In order to create the type of motivation and momentum for such an implementation plan a simple project

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