Baby Boomers Essay

Baby boomers are people born in the years between 1946 and 1964. In the U.S, the number of workers over 55 has dropped significantly since year 2000. However, in the coming decade- while baby boomers will be hitting retirement age- there will not be enough younger people to fill in the vacancies. Many baby boomers will therefore need to remain in the workforce. Consequently, there is need for baby boomer jobs and retirement planning. With a variety of home business opportunities, baby boomers can plan for retirement on their own terms. Following are possible home jobs that baby boomers may embark on.

Gen Z is later described as not similar to millennials but “‘more like their grandparents (or, in some cases great-grandparents)’, Mr.Howe said [who is a researcher and a social trends consultant]”(Williams). They grew up in the same kind of struggle, them with the Great Depression and Gen Z with the Great Recession.

Why should Millennials be ridiculed with the feeling of entitlement towards their career? They have spent their entire lives building a strong foundation for this specialized career that is intended to make them both successful and happy. It’s not a dumb move either, to find a elite job and enjoy it is a very strategic idea in order to create the lives Millennials intend to carry out. Millennials are being raised in an economic recession similar to that of the Depression era. They have the same mentality to work hard and save money, unlike the spendthrift Generation X (Wright). Millennials are bringing a new work mentality, rather than working to make a living and being unhappy they are choosing a career that they love and adjusting it to make it enjoyable and be productive at the same time (Freisse). Probably the biggest, most important factor is that with this new attitude of Millennials, work is going to be evaluated by performance not attendance (Jowett). This is going to increase productivity and weed out those who are not working hard. Today’s generation, Millennials, isn’t a bunch of sensitive, can’t do it, dummy’s like is believed. But an intelligent, hard working, compassionate group of people.

Baby Boomers are the most powerful demographic group in history. Businesses thrives or fails based on their ability to keep pace with the likes and dislikes of this economic powerhouse known as the baby boomers. At 76 million strong, boomers have the influence to rule the marketplace and make sure they keep a place set just for them as the

Before we can get into the juicy information pertaining to the fascinating period of Baby Boomers, we must first take a quick glance at what was happening before this occurred.The main event that came to a conclusion that had a significance to the world and is a recent and relevant topic to the Baby Boomer period was the end of World War II.World War II had been going on since 1939 when the Nazi army and the Soviet Union united invaded Poland, resulting in the British and French declaring war on Germany.The allies allow Hitler to commit illegal actions without deciding to go after him(they just sat and watch him invade and grow as the years went by).It seems over for the Allies until the Japanese decided to obliterate Pearl Harbor December

Canada is currently a very prosperous issue. However, there are a number of potential issues that could threaten this prosperity. These issues are economic, political, social and demographic in nature. In many cases these issues are a combination of economic, political, social and demographic factors.

Their values were shaped primarily by a rise in civil rights activism Vietnam and inflation. Baby Boomers were cherished by parents that had sacrificed and fought a war for the right to bear them raise them, indulge them. Baby boomers tend to be more optimistic and open to change and are also responsible for the “Me Generation” with its pursuit for personal gratification. Baby Boomers value face time in the office and my not welcome workplace flexibility or work/life balance trends. High levels of responsibility, perks, praise and challenges will motivate this Generation. Furthermore, when understanding Boomers, there’s the issue and added complexity of older Boomers and younger Boomers also known as the First half/Second Half. First halfers are those born in the 1940s. They are more idealistic, more likely to be workaholics and more likely to have put career first, family second. The first halfers’ world view was more affected by the 1950s. The late Bloomers or second halfers tend to feel different about work. They graduated from college and went to work during the Reagan era. They got the first taste of downsizing, large scale layoffs. This makes them more cynical and less gung ho about management than early Boomers. They feel that good work habits and positive mental attitude are not always rewarded and often are not enough to save a job regardless of how well it has been

Baby boomers are people born between 1946 and 1964. The baby boomer generation will turn 65 by the year 2030. One-fourth of the entire population, will be seniors. With so many medical advances, many Americans are living longer, 5.8 million of seniors are expected to be older than 85. With so many baby boomers living longer, and the United States facing a growing rate of chronic diseases, we could be facing a health care crisis.

Wray asserts progressive tax reform as a solution to forecasts of Social Security insolvency as Baby Boomers retire. The complexity of the U.S. tax code is cited as a functional problem lending to an exacerbation future insolvency margins. A tax model based on the square footage of an individual’s living space is among the suggestions that address both evasion and high consumption levels associated with Baby Boomer retirement years. The language in U.S. public political rhetoric is asserted to be an impediment to policy reform.

While the “Greatest Generation” is a title often given to those Americans who lived and died during the era of the Great Depression and World War II, their offspring, the “Baby Boom” generation, significantly shaped and improved the American landscape as well if for no greater reason than the sheer number of people who make up this population (Steinhorn, 2006). Today, based predominantly on that very same reason, the baby boomer population is now making a very different, yet equally as profound impact on American society. More

Nearly 3.7 million American babies born in 1982 were the first members of the new Generation Y, or more affectionately known as millenials (Thompson, par. 1). Many things play into whether a generation is considered to be faring ‘better’ than another one; job opportunities, the state of the environment, whether the U.S. is at peace or at war, income vs. living expenses, the general happiness of the people, and the list goes on. Millenials are part of a special generation because

In a work environment everybody wants to climb the totem pole. For Millennials, they want to rise to leadership without working too hard for it. They are trying to reach the leadership positions as fast as they can and at times they are unprepared for the position they enter because they have not experienced enough along the way. Where Millennials are too fast to rise to leadership, people considered to be Generation X, who are known for their hard work ethic and experience are often complacent in the workplace. Though they gained their experience (unlike Millennials) by working their way up the chain of command and gradually paying their dues and though they also do not expect to be handed a higher position, like Millennials who feel entitled to higher positions in the workplace, they are also not as motivated as Millennials. (Bresman)

We’ve all heard of the Baby Boomer Generation, known for pushing the boundaries to receive more equality and personal freedoms by expressing non-traditional values compared to prior generations, but who is Generation Now? Generation Now is the title I have chosen to describe my generation, not because we are a more current generation but because of our “have to have it right now” characteristics.

This dissertation has started to narrow the gap between studying the Selfie generation and Baby Boomers in terms of how they are influenced by different opinion former and opinion leaders within the cosmetics industry. The results have also started to bridge the gap in current literature within marketing for the cosmetics industry. Nevertheless, this dissertation implies further research could be influential to plan upcoming cosmetic marketing campaigns for either or both Millennials and Baby Boomers.

They have a different set of values than the generations before them. According to CEB Iconoculture Consumer Insights, millennials value Happiness, Passion Diversity, Sharing and Discovery over baby boomers value’s which are Integrity, Family, Practicality, Duty, and Justice.