Baby Boomers Effect on Health Care

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Baby Boomers’ Effect On Health Care
Salvatore Manzella
May 27, 2013
HCS Health Care Consumer-Trends and Marketing
Jacqueline Jeff

Baby Boomers’ Effect in Health Care

As the baby boomer generation begins to reach retirement age, there has been much speculation as to what affect they will have on the health care industry. The baby boomer generation is the group of people born between 1946 and 1964. At one point, there were more than 76 million of them, of which 4 million died before 2000. With all this in mind, I will discuss what specific effects they will have now they are getting to that “elderly” stage. One word used by many people when they describe how the baby boomers will affect health care is apocalyptic. We all know that
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The effects of smoking and drinking are a major part of that. Part of this is the decrease in the number of primary care physicians and pension plans that are disappearing due to the economy. That means there is a smaller number of doctors and smaller amounts of funds to take care of these. If there will be an evolution in this, there must be new models of management of these illnesses as well. This includes the delivery of innovative services through Medicare and private sector plans. “Transformative changes are particularly critical for the baby boomer generation, of which nearly two-thirds (35 million people) have at least one chronic health condition,” (Blumenthal, S., 2013). Another thing about this particular generation is that they are technology savvy. While things like the internet were not around when they were little, the older they got, the more technology as a whole grew. The internet came along as well as television. They have become starving for information. Therefore, when it comes to marketing, the best place to do this is on the internet and also on television advertisements. They do also enjoy reading the newspaper, so taking out portions of those would be beneficial. Making sure that there is as much information as possible about a particular service or product available is vital. If there is something that they see or want, they will do their research on it

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