Baby Boomers

2524 Words Mar 18th, 2001 11 Pages
Outline

I. The Babyboomers in Sheer Numbers
a. Generation Explosion
i. The signicance of 1946 ii. Amazing Multiples
b. The Pharmaceutical Industry and the Boomers
i. Viagra ii. Celebrex
II. The Younger Baby Boomer
A. Beating the Boomer Rush
i. Boomer Demands and Soaring Prices ii. 77 Million to Retirement iii. Sport Utilities, Rock and Roll, Mutual Funds, and Everything Else iv. The In's and Out's with Baby-Boomer Buying
B. Boomer Economics
v. Retail Stores and Party Stores are Having a Blast vi. Online Boomer Shopper vii. Cruiseline Boomers
III. Baby Boomer's Retirement
A. 77 million will retire by 2010
i. Strain on nation's retirement system ii. Planning for retirement iii. After work iv. Long – term care
IV. Long – Term Care
A.
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When boomer demand slams into the market place, prices soar (until the fad passes). Nothing stops the baby-boomer. There is somewhat of a bright side to all the spending and boomer traffic. Being just a few steps ahead of the boomer can make an individual very well off if you know which way they are headed. Boomers have always acted this way. Still the largest generation in the United States has been shifting markets ever since the diaper and baby food industries in the late 1940's (Geoffery 59-64). Construction of elementary facilities exploded for municipal budgets—Los Angeles was spending $1 million a week on new schools in the mid-1960's (Geoffery 59-64). After that happened, the boomer moved on abandoning a huge amount of those facilities. When younger boomers wanted cars, the Mustang and Camaro were considered a phenomenon and as the boomer herd passed so did the sales. Suburban homes in beautiful areas were next since boomers were doing the family thing. Prices on suburban homes exploded in the 80's and as usual; when the boomer left, so did the sales. Baby-boomers have dominated American culture for nearly five decades. Likened by demographers to a pig moving through a python, boomers account for one

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