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Baby Boomers Target Consumers

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Customers are difficult to attract. Their attention is derived through content marketing and guiding them through cycles of emails, hoping that they’ll commit to a product. It’s even harder when you’re trying to market a product to so many different demographics – a Baby Boomer who is unfamiliar with digital marketing will react differently to a Facebook ad than a College Student who is well-versed in the digital marketing world. Millennials know when a brand is targeting them online. How do you target all of the demographics effectively? Who is most likely to shop in a store or who responds best to a telephone call or an email? Today’s consumer markets can be broken down into four main demographic areas: College Students, Millennials, Generation
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