Baby Rampers

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Baby Rompers Care for You, Care from us… Marketing Management Prepared by: Khawaja Abdul Mukit 2010-1-10-024 Md. Shahrukh Hosain 2010-1-10-005 Rahat ferdous 2010-1-10-074 Md. Sabit Bin Islam 2010-1-10-205 Rumaya Hassan Reedu 2010-1-10-121 Prepared For: Mashruha Zabeen Lecturer Dept of Business Administration East West University Submission Date: November 27, 2011…show more content…
• As the number of children served grows, fixed costs are spread thinner over a larger customer base. Threats • Competitors may enter in this market segment at any time and established facilities that improve their service offerings to be more competitive to the Baby Rompers. • Unfounded "public scares" regarding baby sitter. • Legal liability issues, either one large suit against The Baby Rompers, or significant increases in premiums due to changes within the operating environment of the industry . Competition Baby Rompers has many indirect competitors in this market segment. So the indirect competitors of Baby Rompers are 1. Established, often franchised, child care centers. These are typically larger facilities that offer care to a wide range of ages. The number of children serviced is usually quite large. The child care is adequate, although somewhat impersonal by virtue of its large size. 2. Small, home-based child care. These competitors are people that have a child care facility based out of their house. The quality of these ranges considerably, some are great, some are sub par. 3. Medium-sized companies. These are typically independently owned facilities. Some will handle a wide range of ages; others will specialize with a specific age group. Macro factor Analysis: 1. Demographic: our target market will be the family with kids (age: 0-12) , the families

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