Care for You, Care from us…
Khawaja Abdul Mukit 2010-1-10-024
Md. Shahrukh Hosain 2010-1-10-005
Rahat ferdous 2010-1-10-074
Md. Sabit Bin Islam 2010-1-10-205
Rumaya Hassan Reedu 2010-1-10-121
Dept of Business Administration
East West University
Submission Date: November 27, 2011…show more content… • As the number of children served grows, fixed costs are spread thinner over a larger customer base.
• Competitors may enter in this market segment at any time and established facilities that improve their service offerings to be more competitive to the Baby Rompers. • Unfounded "public scares" regarding baby sitter. • Legal liability issues, either one large suit against The Baby Rompers, or significant increases in premiums due to changes within the operating environment of the industry
Baby Rompers has many indirect competitors in this market segment. So the indirect competitors of Baby Rompers are 1. Established, often franchised, child care centers. These are typically larger facilities that offer care to a wide range of ages. The number of children serviced is usually quite large. The child care is adequate, although somewhat impersonal by virtue of its large size. 2. Small, home-based child care. These competitors are people that have a child care facility based out of their house. The quality of these ranges considerably, some are great, some are sub par. 3. Medium-sized companies. These are typically independently owned facilities. Some will handle a wide range of ages; others will specialize with a specific age group.
Macro factor Analysis:
1. Demographic: our target market will be the family with kids (age: 0-12) , the families