Baby Sea Turtle Rhetorical Analysis

Advertisers all have one goal in common, that is an ad that is catching to a consumer’s attention. In today’s fast paced society there are so many selling products and charities. As I exam the advertisement for the American Society for the Prevention of Cruelty for Animals (ASPCA), I will show how they use the pathos, ethos, and logos – also known as Aristotle’s Theory of Persuasion.

In 2010 the ASPCA (The American Society for the Prevention of Cruelty to Animals) came out with a commercial that would shock the advertisement industry. The effectiveness of this commercial is proven, simply by watching the reactions of the commercial’s viewers. For those who have never seen the video it has a very sad and morose tone to it. The commercial begins with showing pictures and videos of suffering animals with the song “Angel” playing in the background. While this is going on the narrator of the commercial (Sarah McLachlen) is softly talking about the suffering and abuse that these unfortunate animals go through. Through many different rhetorical techniques the viewers are many times brought to tears after watching this

Jennifer Price’s essay, “The Plastic Pink Flamingo: A Natural History”, details the history of the plastic pink figure that could be seen in the yards of Americans in the mid 1900’s and can still be seen today. Through her use of irony and various rhetorical devices, she criticizes American decadence and materialism while also highlighting an inability to observe genuine beauty.

Rowell’s writing, Ten Reasons Why New Nuclear Was a Mistake- Even Before Fukushima, implements stylistic appeal on all levels involving the rhetorical triangle. Accordingly, delivering logos by citing specific examples to support each of her arguments. She delivered data, statistics and facts in such a way that was informative yet not overkill. Furthermore, she clearly provides evidentiary support to lend credibility to her arguments. Reminded by her perspective that there are clearly many different reasons why nuclear energy is not the first choice of most. In this writing, evidence of pathos evolves rhythmically as the writer appeals to the reader’s emotion by clearly discussing the dangers of nuclear energy. Likewise, the author evokes

Amy Tan in the story, Fish Cheeks, implies that even though America is a country of immigrants, few of their traditions are acceptable in our culture. Tan supports her suggestion by describing christmas of the year she turned 14. The author’s purpose is to point out the irony of a country of immigrants with only one set of traditions in order to make us think about what traditions we suppress. The author writes in an earnest tone for Americans of all descents.

The advertisement by WWF uses rhetorical strategies such as an establishment of ethos, and an appeal to logos and pathos. WWF establishes ethos by being a world wildlife program who “is at work in more than 40 countries...and collaborating with governments and coastal communities,” which demonstrates their credibility. They appeal to logos by offering statistics such as that “ten million people in sub-Saharan Africa make a living fishing,” and that the “number of fish in their waters has declined by 50 percent.” By offering these concrete numbers and statistics, WWF establishes a logical advertisement. Pathos is appealed by this advertisement by including phrases such as “Protecting the Future of Nature”, “protect marine populations,” and “ensure

The prose of this excerpt distinctively illustrates the speaker’s negative attitude directed at the “gentlefolk” people. The use of metaphors, an ironical satire, and vivid examples of their idleness amongst the gentlefolks assist the reader to identify his disdainful attitude towards the gentlefolks. According to the speaker the only thing that is holding this arrogant type of people back is their idleness, which leads to a number of odd mishaps.

This advertisement also uses major topics in today’s society to draw people in. In the first section of the commercial, it uses whale extinction and McCarthy trying to save them. Secondly, it uses deforestation and the efforts to save the trees as another environmental draw-in. In the third slot, it focuses on global warming and the melting ice caps. And lastly, the commercial uses the extinction of rhinos (K. 2017.). This establishes Ethos by showing that the company is aware of the problems in the world today. These environmental issues have been a problem for several years, and there are many people that are concerned for them. By using them to pull people in, they are opening their audience to not only people who like the outdoors, but also to people who want to be heroes.

The undeniable greed Napoleon possesses can only be fulfilled by giving the other animals the illusion of bettering themselves by not questioning his logic: “Boxer, who had now had time to think things over, voiced the general feeling by saying, ‘If Comrade Napoleon says it, it must be right.’ And from then on he adopted the maxim, ‘Napoleon is always right,’ in addition to his private motto of ‘I will work harder’” (Orwell 60). Because Animal Farm’s audience predominantly consists of working class citizens, they begin to feel sympathy for Boxer since he cannot recognize Napoleon is exploiting him exclusively for his personal goal of becoming a puissant leader; therefore, animosity towards Napoleon develops in the audience. Considering the animals promptly welcome Napoleon’s promise of a better life, they work towards exhaustion, unknowingly fueling Napoleon’s greed: "All that year the animals worked like slaves. But they were happy in their work; they grudged no effort or sacrifice, well aware that everything that they did was for the benefit of themselves and those of their kind who would come after them, and not for a pack of idle, thieving human beings" (63). Although the animals working for Napoleon are unaware he is gradually becoming more human and willfully betraying his fellow animals for his own benefit, it is evident to the audience that Napoleon is corrupt. As Napoleon cunningly achieves power, his greed continues to grow, the same as a totalitarian leader’s:

The controversial documentary Blackfish, directed by Gabriela Cowperthwaite rose to popularity four years ago in 2013, when it was released. Blackfish tells the stories of killer whales, or orcas, that were caught and kept in captivity, and the effects that arose due to their capture. The documentary focuses on Tilikum, an orca caught in 1983, who was kept in captivity in SeaWorld Orlando since his capture for 34 years. Blackfish does an excellent job in using all three rhetorical appeals, providing many real life examples and statistics, to defend their argument that orcas should never be captured or held in captivity.

Specific Purpose: To persuade the audience that nuclear energy is a viable power solution to the United States.

In the documentary “Blackfish,” there are rhetorical devices that are used to send off different thoughts about orca whales being held in captivity in such a limited space. Many of these devices try to give off certain feelings to the emotions and the mind through different people’s opinions. A device that is most used throughout this documentary is logos, meaning more facts are included and convincing the audience to pick more of one side than another. Shown through the documentary, many points from different people are told and give off plenty of emotions for the viewers that watch the documentary. Many facts are given off throughout this whole documentary, however the way that the people say it gives it more of two aspects that

The purpose of this paper is to discuss the methods of persuasion that are used in this commercial, and how the use of ethos, pathos, and logos has made the commercial from ASPCA persuasive and successful.

In Consider The Lobster, David Foster Wallace raises an ethical question: “Is it right to boil a sentient creature alive just for our gustatory pleasure?” However, this essay is not to provide a definite answer to this question but lets the readers come up with their own answers. Wallace uses rhetorical strategies such as comparison, imagery, and questions to make the audiences think deep about the moral lens of consuming lobsters.

The world as we know today is dependent on energy. The options we have currently enable us to produce energy economically but at a cost to the environment. As fossil fuel source will be diminishing over time, other alternatives will be needed. An alternative that is presently utilized is nuclear energy. Nuclear energy is currently the most efficacious energy source. Every time the word ‘nuclear’ is mentioned, the first thought that people have is the devastating effects of nuclear energy. Granting it does come with its drawbacks; this form of energy emits far less pollution than conventional power plants. Even though certain disadvantages of nuclear energy are devastating, the advantages contain even greater rewards.