Bachelor 's Degree Lets Marketing Essentials

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Bachelor’s Degree LETS Marketing Essentials 1 While researching marketing from different websites and textbooks I have come across many definitions for the word ‘marketing’. Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Philip Kotler (2008). Marketing has 4 strategies for example the 4 PS, Price, Product, Place and Promotional Strategy. Marketing involves the development of a product, the determination of its price, and a selection of a distribution channel to reach the customer 's price and also the development and implementation of a promotional strategy. Marketing influences different travel organisers such as tour operators and travel agents. Within the marketing mix they would be influencing different destination organizations for example national tourist offices, regional tourist offices and local tourist offices. Marketing also influences different visitors such as tourists, same-day visitors, international and domestic. Marketing has different product supplies for example different activities, attractions, accommodation and other facilities. Marketing would also be dealing with different transportations such as air, road, rail and sea. The meaning of marketing in travel and tourism article online (2013). Marketing is about the relationship between an organisation and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a
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