Strategic Innovation: Back Bay Battery In this online simulation, students play the role of a business unit manager at Back Bay Battery Company who must balance a portfolio of R&D investment strategies (over 8 simulated years) across products in the portable power market. Other Online Simulations Other Online Simulations from Business Publishing fromHarvard Harvard Business Publishing Back Bay Battery Strategic Innovation Simulation Supply Chain: Root Beer Game This version of the classic Beer
Reflection on Back Bay Battery Simulation In the Back Bay Battery Simulation I learnt how to strategize in a team through discussion and arguing the facts. We were faced with tough investing decisions wether to invest heavily in our existing core battery the (NIMH) or start to focus on the next best thing the (ultra-capacitor). As a group we had trouble trying to come to an agreement of where we would invest most of our R&D funding. We first started our strategy off with talk on the foreground reading
After the Civil War, the United States Navy had been completely demobilized. It had commenced the destruction of many warships utilized by the Union and had also stopped the production of new ships. Naval powers in Europe had far surpassed the United States Navy as new and advanced technologies were being put to use. The nation’s lack of overseas coaling stations kept the United States attached to the use of sail power. This was not efficient in order to protect American interests overseas. The image
Back Bay Battery Simulation The Back Bay battery simulation presents the managers with a dilemma of choosing between an established, profitable product and a new innovative opportunity. The decision has to be taken through investments in R&D and also make sales forecast for the coming year. Even though, the main aim of this exercise was to generate maximum profit but it actually is a way of analysing complex information and making decisions with the help of news flash updates about current trends
The Confederate forces fortified the camp with artillery and mortars, thwarting the Union Regiments’ advances. The use of intelligence assets would have revealed the Confederate Army’s disposition, allowing the Union Army to refine their attack strategy and conclude with the success of the Union. The Battle of Fort Wagner Battle Overview The battle of Fort Wagner took place in July of 1863 on Morris Island in Charleston, South Carolina. The battle commenced on 10 July 1863 and concluded on 18 July
Assault Android Cactus is a twin-stick shooter developed and published by Witchbeam for the PC in 2015. Assault Android Cactus stars android police officer Cactus and details her investigation into an apparently derelict freighter; where she discovers sentient robots are defying their programming attacking the human crew, at the behest of the four section lords. Should you brave the wrath of the murderous machinery in Assault Android Cactus? Android Police Investigation Android police officer Cactus
big advantage to the Colonists because of their naval fleet. George Washington was expecting the French fleet to arrive in New York and help aid in the attack on Clinton, however, he “learned that the French fleet was sailing to the lower Chesapeake Bay”
Oliver Cromwell once said, “A man-of-war is the best Ambassador.” When Theodore Roosevelt became the twenty-sixth President of the United States in 1901, he clearly set his intentions on sending the U.S. on a steep climb towards the top. The top that would unmistakably list the United States as the greatest power in the world. Theodore Roosevelt belonged to a generation with unshakable confidence in the progress of mankind and an equal determination to further that progress. It was a generation
Decision Rationale Decision 1 In determining our initial strategy, we knew that we wanted to focus on the product that would be most profitable and key in on features that are important to the customer. Looking at product sales in 2008, the NiMH sold 28.0 M units and the Ultracapacitor sold only 4.3 M units. Based on these sales, the NiMH generated $280.3 M and the Ultracapacitor generated $86.2 M. In addition, when reviewing the Income Statement, the NiMH produced a profitable contribution in
THE UNIVERSITY OF CONNECTICUT SCHOOL OF BUSINESS ADMINISTRATION NEW PRODUCT AND INNOVATION MANAGEMENT (final version dated September 7; updated September 20) Course Number: MKTG 5230 Pre-requisite: MKTG 5115 Classroom: Room TBA (Hartford Campus) Term: Fall 2012 Class Hours: Sep 7 (5:00pm to 8:00pm), Sep 8 (9:00am to 5:00pm) Sep 14 (5:00pm to 8:00pm), Sep 15 (9:00am to 5:00pm) Sep 28 (5:00pm to 8:00pm), Sep 29 (9:00am to 5:00pm) Instructor: Dr. Girish Punj