Background of Mcdonalds

1986 Words May 14th, 2012 8 Pages
McDonalds
2012
Kanika Markland McDonalds SIC # 5812
NYSE: MCD
Revenue 2011: $27,006M

McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. Their restaurants are operated by either a franchisee, an affiliate, or the
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The Federal Court ruled that McDonald’s cannot appeal against another court’s verdict that had allowed McCurry to use "Mc" in its name. The ruling by a three-member panel of the Federal Court ends all legal avenues for McDonald’s to protect its name from what it said was a trademark infringement. “On the basis of unanimous decision, our view is that McDonald’s plea to carry the case forward has no merit," said chief judge Arifin Zakaria. “It is unfortunate that we have to dismiss the application with costs,” he said. McDonald’s will have to pay RM10,000 to McCurry, a popular eatery in Jalan Ipoh on the edge of Kuala Lumpur’s downtown. McDonald’s lawyers refused to comment, except to say the company will abide by the judgment. A three-member Appeal Court panel had ruled in favor of McCurry Restaurant in April, 2009, when it overturned a 2006 High Court ruling that had upheld McDonald’s contention. Arifin said McDonald’s lawyers were unable to point out faults in the Appeal Court judgment, which had said there was no evidence to show that McCurry was passing off McDonald’s business as its own. The Appeals Court also said McDonald’s cannot claim an exclusive right to the "Mc" prefix in the country.
Competitors

McDonald’s focus on expanding its international presence, mainly in emerging markets like India, China and Russia, is paying off. Its comparable store sales,

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