Bactol Alcohol Marketing Plan

6706 Words Jun 8th, 2014 27 Pages
| Contents | Page | 1.0 | Executive Summary | 1 | 2.0 | Marketing Aspect of the Disease / Product Function | 2-3 | | 2.1 | Definition (ICD code) | | | 2.2 | Epidemiology | | | 2.3 | Diagnosis | | | 2.4 | Treatment | | | 2.2 | Environmental factors | | 3.0 | Product Background | 3-4 | 4.0 | Target Market | 4-5 | | 4.1 | Market Definition | | | 4.2 | Current Market Value | | | 4.3 | Market Potential | | | 4.4 | Social and Regulatory Aspects | | | 4.5 | Market Research Results | | 5.0 | Competitive Environment | 5-7 | | 5.1 | Competing Product and Product Revenues | | | 5.2 | Companies and Relevant Portfolios | | | 5.3 | Marketing And Sales Activities | | 6.0 | SWOT …show more content…
The causative agent may be viral, bacteria or parasites. Below are some examples of diseases that can be transmitted by either direct or indirect contact.
The first disease is common cold, with ICD-10 Code of J00. It is also known as nasophayngitis or rhinopharyngitis, which is a viral infectious disease of upper respiratory tract that affect the nose primarily. Most commonly, it is caused by rhinovirus (30-80%). Other virus include human coronavirus (15%), influenza virus (10-15%) and adenovirus(5%). Symptoms include coughing, sore throat, sneezing, runny nose and fever which will usually resolve in 7 to 10 days.1,5
Typhoid, also known as typhoid fever has the ICD-10 Code of A01. It is a type of food poisoning caused by Salmonella enterica bacterium. Children is the most susceptible to this disease, whereas young children, older adults and people with impaired immunity are the most likely to have severe infection. It is characterized by diarrhea, fever and abdominal cramps, which develop after 12 to 72 hours after infection, with duration of illness last from 4 to 7 days. 4 2.2 Epidemiology
Adults typically will have 2-5 infections annually; 6-10 infections for a children in a year. Elders are at higher risk due to their weakening immune system. Out of 23,522,484 populations, there are 5,361,742 cases reported.
For typhoid, it peaks in between age 1-19 years old. The annual incidence of thypoid is 10.2-17.9 cases per 100,000 population between 1978 to

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